Standardized Exterior Signage Guide
Table of Contents
Brand Approved Colors . . . . . . . . . . . . 4 BackgroundOptions . . . . . . . . . . . . . 5 Solid Signs SignageGallery................6 FlagDetails................. 8 SquareSignDetails . . . . . . . . . . . . . 12 LargeSignDetails . . . . . . . . . . . . . . 14 Text-Heavy Sign Details . . . . . . . . . . . 16 Colorblock Signs SignageGallery............... 18 FlagDetails.................20 SquareSignDetails . . . . . . . . . . . . . 24 LargeSignDetails . . . . . . . . . . . . . . 26 Text-Heavy Sign Details . . . . . . . . . . . 28
This book corresponds with the brand standards noted in the ReNew Official Brand Standards Guide.
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2
The Social Student Spaces
Standardized Exterior Signage Guide
3
Brand Approved Colors
Background Options
TIDE
Soild
Comes in either Tide or Midnight, but can be in gray, white, or black if needed. If the gray is lighter than a 25% value, the logo should be in Midnight. Otherwise, it should be in white. White signs are not recommended for outdoor signs.
PANTONE 7690 C CMYK 88-47-15-1
RGB 0-118-168 HEX 0076A8
MIDNIGHT
PANTONE 295 C RGB 0-40-85
HEX 002855 CMYK 100-88-37-35
FRUIT
PANTONE 716 C RGB 234-118-0
HEX EA7600 CMYK 5-65-100-0
SAND
Colorblock
Midnight/Tide Logo and contact containers in Tide, the rest in Midnight. Tide/Orange Gradient Logo container in a gradient of Sand (top) and Fruit (bottom), the rest in Tide.
PANTONE 156 C RGB 239-190-125
HEX EFBE7D CMYK 5-27-58-0
STONE
PANTONE COOL GRAY 1 C RGB 217-217-214
HEX D9D9D6 CMYK 14-10-13-0
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Signage Gallery
Solid Signage Gallery
Single Message Sign
Message & Contact Sign
Up Arrow Sign
Left (or Right) Arrow Sign
Logo Flag
Weclome Sign
Logo Sign or Monument Cover
Full Message Sign
Tagline Flag
Text & Photo Flag
Text Callout Flag
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Logo Flag Details
Solid Tagline Flag Details
Pole Pocket
Pole Pocket
Logo 85% Height of the Page In White
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 80% Width of the Page In White
Main Message Avenir Next, Demi Title Case, in White
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Support Message Avenir Next, Regular Title Case, in White
Dividing Line Pencil Thin, in White Optically Weighted to Scale of the Page
Phone Number Avenir Next, Demi Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Text Callout Flag Details
Solid Text & Photo Flag Details
Pole Pocket
Pole Pocket
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 80% Width of the Page In White
Logo 80% Width of the Page In White
Main Message Avenir Next, Demi Title Case, in White
Photo Full Width of the Page
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Support Message Avenir Next, Regular Title Case, in White
Main Message Avenir Next, Demi Title Case, in White
Dividing Line Pencil Thin, in White Optically Weighted to Scale of the Page
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Phone Number Avenir Next, Demi Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Square Sign Details
Solid Square Sign Details
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Styling Avenir Next, Demi Title Case, in White
Message Styling Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Setting Centered & Middled, Scaled 80% Width to the Page
Horizontal Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Pointed Edge Meets the Edge of the Text In White
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Vertical Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Passes Through the Text In White
Main Message Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Styling Avenir Next, Demi Title Case, in White
Support Message Avenir Next, Demi Title Case, in White
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Large Sign Details
Solid Large Sign Details
Message Styling Avenir Next, Demi All Caps, in White
Logo Centered & Middled, Scaled 60% Height to the Page
Message Setting Centered & Middled, Scaled 85% Height to the Page
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The Social Student Spaces
Standardized Exterior Signage Guide
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Solid Full Message Sign Details
Solid Office Hours Sign Details
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Header Avenir Next, Demi Title Case, in White
Message Header Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Message Body Avenir Next, Regular Sentence Case
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Bulleted In White
Message Body Avenir Next, Regular
and Bold Title Case Centered In White
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Signage Gallery
Colorblock Signage Gallery
Single Message Sign
Message & Contact Sign
Up Arrow Sign
Left (or Right) Arrow Sign
Logo Flag
Weclome Sign
Logo Sign or Monument Cover
Full Message Sign
Tagline Flag
Text & Photo Flag
Text Callout Flag
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Logo Flag Details
Colorblock Tagline Flag Details
Pole Pocket
Pole Pocket
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 80% Width of the Page In White
Logo 85% Height of the Page In White
Phone Number Avenir Next, Demi Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Text Callout Flag Details
Colorblock Text & Photo Flag Details
Pole Pocket
Pole Pocket
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo Spacing Top Spacing Optically Matches Spacing on Both Sides
Logo 80% Width of the Page In White
Logo 80% Width of the Page In White
Main Message Avenir Next, Demi Title Case, in White
Photo Full Width of the Page
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Support Message Avenir Next, Regular Title Case, in White
Main Message Avenir Next, Demi Title Case, in White
Dividing Line Pencil Thin, in White Optically Weighted to Scale of the Page
Message Container Height Measures from Logo to Contact Cap Height Text Centered & Middled 80% Width of the Page
Phone Number Avenir Next, Demi Title Case, in White Width Matches the Width of the Web Address
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
Web Address Avenir Next, Demi Title Case, in White
Contact Spacing Bottom Spacing Optically Matches Spacing on Both Sides
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Square Sign Details
Colorblock Square Sign Details
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Styling Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Styling Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Horizontal Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Pointed Edge Meets the Edge of the Text In White
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Vertical Arrow Simple, Wide Arrow Tip Approx. Weight of the Text Flat Edge Meets the Page, Passes Through the Text In White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Main Message Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 80% Width to the Page
Message Styling Avenir Next, Demi Title Case, in White
Support Message Avenir Next, Demi Title Case, in White
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Large Sign Details
Colorblock Large Sign Details
Message Styling Avenir Next, Demi All Caps, in White
Logo Centered & Middled, Scaled 60% Height to the Page
Message Setting Centered & Middled, Scaled 85% Height to the Page
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The Social Student Spaces
Standardized Exterior Signage Guide
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Colorblock Full Message Sign Details
Colorblock Office Hours Sign Details
Logo Optically Small to Sign Scale, in White Centered
Logo Optically Small to Sign Scale, in White Centered
Message Header Avenir Next, Demi Title Case, in White
Message Header Avenir Next, Demi Title Case, in White
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Message Body Avenir Next, Regular Sentence Case
Message Setting Centered & Middled, Scaled 75% Width to the Message Container
Bulleted In White
Message Body Avenir Next, Regular
and Bold Title Case Centered In White
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The Social Student Spaces
Standardized Exterior Signage Guide
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The Social Student Spaces ReNew Apartment Communities Standardized Exterior Signage Guide
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