Brand Approved Colors
Background Options
TIDE
Soild
Comes in either Tide or Midnight, but can be in gray, white, or black if needed. If the gray is lighter than a 25% value, the logo should be in Midnight. Otherwise, it should be in white. White signs are not recommended for outdoor signs.
PANTONE 7690 C CMYK 88-47-15-1
RGB 0-118-168 HEX 0076A8
MIDNIGHT
PANTONE 295 C RGB 0-40-85
HEX 002855 CMYK 100-88-37-35
FRUIT
PANTONE 716 C RGB 234-118-0
HEX EA7600 CMYK 5-65-100-0
SAND
Colorblock
Midnight/Tide Logo and contact containers in Tide, the rest in Midnight. Tide/Orange Gradient Logo container in a gradient of Sand (top) and Fruit (bottom), the rest in Tide.
PANTONE 156 C RGB 239-190-125
HEX EFBE7D CMYK 5-27-58-0
STONE
PANTONE COOL GRAY 1 C RGB 217-217-214
HEX D9D9D6 CMYK 14-10-13-0
4
The Social Student Spaces
Standardized Exterior Signage Guide
5
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