BUSINESS BRIEFING
All the latest updates from across AMBA’s global network
Featured among the latest selection of updates from AMBA-accredited schools is a new collaboration integrating AI into education, a partnership bolstering female MBA students’ professional development and a novel approach to ranking company costs to society. By Tim Banerjee Dhoul and Ellen Buchan
NEW CHATGPT OFFERING SET FOR INTEGRATION INTO TEACHING AT IE
SCHOOL : IE Business School, IE University COUNTRY : Spain
IE University, home to IE Business School, has joined forces with ChatGPT developers OpenAI in a bid to integrate artificial intelligence (AI) throughout its academic ecosystem. The deal will enable all students, faculty and staff to access ChatGPT Edu, a tool specifically designed to help universities bring the technology to campus responsibly. To assist with this process, the collaboration extends to training on the ethical and responsible use of AI, while also emphasising the levels of critical thinking needed when using AI tools. Packaged into two courses, entitled AI for Productivity and AI 101, the aim is to ensure that all master’s and bachelor’s students develop crucial digital competencies. “At IE University, we embrace disruption as a powerful force that compels us to rethink the very essence of education,” declared dean of education and academic experience at IE Business School Begoña González-Cuesta.
“We see AI as a catalyst that opens possibilities, pushing us beyond current paradigms. It creates unprecedented opportunities for students and faculty to explore and create, always grounded in human connection,” González-Cuesta continued. The initiative is not limited to encouraging the responsible use of AI by students, with faculty at IE also set to receive training on how they can best integrate the technology into their research and teaching. In addition, the deal is designed to facilitate staff using AI to enhance operational efficiency and productivity across the university. OpenAI built ChatGPT Edu after observing the success of ChatGPT Enterprise at institutions including the Wharton School and Columbia University. “Making ChatGPT Edu available for students, professors and staff enables everyone to benefit from personalised learning and improved efficiencies and prepares students for an AI-driven future,” asserted general manager of education at OpenAI Leah Belksy. EB
8 Ambition • ISSUE 2 • 2025
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