SANDLER TRAINING BUILDS A FOUNDATION FOR JUNIPER COOPER REALTY GROUP
The Great Recession and the subsequent housing crisis forced out many agents working in the market at the time. In a roundabout way, there was almost a purging effect, and only those with the fortitude to stick out the challenges made it through. When you ask an agent how long they’ve been in business, you won’t find many left who can tell you they started in real estate before 2008. Juniper began building The Juniper Cooper Realty Group at Silvercreek back in 2002 as an independent agent. Her desire to learn and her drive to be successful helped in the early years, but the path to the success she has today started when the economy took a downturn. Rather than jumping out of the industry during the recession, Juniper began to study.
If you’ve ever met Juniper Cooper, you’ve witnessed the passion behind everything she does. It’s hard to find someone who’s so driven by the prospect of growing their business while maintaining their personal relationships, but Juniper is that person. We had the pleasure of spending time with her and Tom Hicks to talk about how Sandler Training has had an impact on her business.
THE TEAM
“The market went down, and that was the time where I started to learn and understand the business model of building a team versus being an independent practitioner,” Juniper says. The concept of real estate teams has gained significant traction recently for good reason. “It’s better for the client, for myself, and for agents,” Juniper states. A real estate team has the capabilities to absorb a lot of overhead associated with transactions and to provide specialized roles. “A lot of
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