2687 Pine Street $1,595,000 3 Bed | 2 Bath | Den | Garage Nicholas J. Thornton Goldberg|Group / Compass DRE 02001890 415.218.9432 nicholas.thornton@compass.com Justin Goldberg Goldberg|Group Compass DRE 1705028 415.218.9432 justin.goldberg@compass.com
1310 Fillmore St. Residence PH-1C
Presented For: Maranda Chen and Michael Panciro
Nicholas J. Thornton /
Justin Goldberg
What is in this Presentation: USE THE TABLE OF CONTENTS IN FLIPPINGBOOK TO QUICKLY SKIP TO EACH SECTION Meet the Team Justin Goldberg Nicholas J. Thornton Dinorah Goldberg Mayna Bressler Industry Leaders
Your Home (Cont.) Pricing Brochures Coming Soon Extensive Compass Network Bridge Loans Print / Digital / Virtual Monitoring Compass Compass.com National & Global Syndication San Francisco Market Bay Area Market Northern California Market California Market National Network & Sales Volume
The Condo Advisory Rankings & Statistics Expertise Accolades Adding Value Case Studies Media Exposure Commission Your Home Step-by-Step Plan Prepping for Market Compass Concierge Photography
Morgan Stanley Wealth Branding Next Steps
NOW, MORE THAN EVER, THE PROFICIENCY OF REAL ESTATE PROFESSIONALS WITH PROVEN TRACK RECORDS MATTER IN THE SALE OF YOUR HOME. JUSTIN GOLDBERG, NICHOLAS THORNTON, & THE GOLDBERG|GROUP HAVE THE UNMATCHED WORK-ETHIC & IN-DEPTH EXPERTISE YOU NEED TO REPRESENT YOU AT THE HIGHEST LEVEL.
Justin Goldberg Justin is a top sales agent in San Francisco. Born and raised in San Francisco, he spent much of his childhood in the SOMA, near his family business. Justin has extensive knowledge of architecture and the the City's development history. Justin brings a highly competitive and uncompromising approach to sales, through detailed market knowledge, in-depth expertise, appreciation for history, future outlook, and unmatched work ethic. Justin’s clientele has ranged from professional athletes to CEOs, first- time home-buyers, developers, and institutional buyers. Justin resides in South Beach with his wife and two daughters and is known as South Beach/SoMa’s neighborhood Realtor.
Justin is a Co-Founder of The Condo Advisory which is ranked #1 condo sales team in San Francisco for 2020, with combined sales totaling of over $125 million.
Let me show you why I am the right agent for you and your home .
When you work with me, you will get:
Justin Goldberg DRE #: 01705028 415.533.9202 justin.goldberg@compass.com a full team of support two full time agents a dedicated Transaction Coordinator the industry's best marketing a partnership with the City's top ranked condo team, The Condo Advisory Compass' full suite of services and tech tools
@goldberggroupsf
Nicholas J. Thornton
DRE: 02001890 415.218.9432 nicholas.thornton@compass.com
For Nicholas, real estate is all about the story. Homes hold the narrative of people's lives, the happy moments of laughter, the trying times that people endure, the milestones, and celebrations. His passion and appreciation for these moments comes from his own experiences in his hometown, San Francisco. In a constantly evolving global city, Nicholas is in the unique opportunity to know what it was like to be raised, go to school, live as a young adult, and now raise a family in San Francisco. His pride for this city, its people, culture, landmarks, and history stems from the generations of family before him. Having always felt a strong impetus to help others and improve the community around him, he has worked in the San Francisco Mayor’s Office, two U.S. Senate Offices, and as a mental health clinician with a local non-profit out-patient clinic. His experience in government gives him insight into city planning, and his time as therapist allows him to have a better understanding of his clients. Nicholas looks forward to telling the story of your home, whether preparing it for sale and the next chapter in someone else's life and helping buyers find that special place that will contain the next series of stories in their life.
About
My Team
The Goldberg | Group joined Compass in 2018. Through unmatched work-ethic and in-depth expertise, the Goldberg Group is one of the leading sales teams in San Francisco's fastest growing neighborhoods. They pride themselves on providing clients and their properties with insights, enthusiasm, innovation, and tireless commitment.
Our Stats $ 112 M+ Sales in 202 1
$ 7 M Record Sale in 2021
3 6 Collective years in real estate
www.compass.com/agents/goldberg-group/
My team is dedicated to selling your home.
Dinorah Goldberg 415.425.8693 dinorah.goldberg@compass.com
Dinorah is the director and escrow manager for all Goldberg|Group business. Dinorah has an extensive marketing background and ran national marketing print and commercials for a major food brand.
Mayna Bressler 510.673.4283 mayna . bressler @compass.com
Mayna is the administrative assistant for the Goldberg|Group. Her role is to create and promote marketing for the team and its properties through social media and digital / print platforms. She enhances the client experience and is hands on for all projects. Mayna is a Bay Area native and graduate of Pep p erdine University.
Backed by the Industry Best
The Goldberg|Group has partnered with the biggest leaders in San Francisco real estate .
Th e Co ndo Adv i s o r y i s a c o l l e c t i o n o f t op c o n do ag e n t s , p r o v i d i n g o n e go - t o s o u r c e f o r a l l b u y i n g & s e l l i n g n e e d s . E x p e r t i s e s pa n s f r om q u i n t e s s e n t i a l Edwa r d i a n f l a t s a n d s t a t e l y f u l l f l oo r r e s i d e n c e s t h a t r e p r e s e n t c l a s s i c S a n F r a n c i s c o , t o l u x u r y h i g h r i s e s a n d i n d u s t r i a l l o f t s .
# 1
$ 20 0 M +
200 + Five Star Yelp & Zillow Reviews $1B + Total Sales
Total Sales Volume
Condo Team in San Francisco - Sales Transactions Top 250 Ranked Agents Nationwide - Wall Street Journal
800 + Total Condo Transactions
Rankings and statistics courtesy of SFARMLS, 202 1
The Proof is in the Numbers
Industry Leader
JUSTIN | DRIVEN BY SUCCESS
# 1 Sales Agent South Beach/SoMa Top 5
# 1 Condo Sales Agent District 9 - Transactions Top 1%
Overall Sales San Francisco
Condo Agent San Francisco
Rankings and statistics courtesy of SFARMLS, 2020
Nobody knows San Francisco like we do.
Areas of Experience
District 9 $188.3M / 153 Transactions South Beach $93.98M / 57 Transactions Yerba Buena $54.13M / 59 Transactions South of Market $27.87M / 27 Transactions
Notable Sales Here is a snapshot of our top sales in South Beach.
338 Main Street, Unit 34E
338 Main Street, Unit 28E
75 Folsom Street, Unit 1604
3 BD 3 BA 1,791 SF $3,500,000
3 BD 2 BA 1,665 SF $3,330,000
3 BD 3 BA 1,791 SF $3,400,000
75 Folsom Street, Unit 1802
338 Main Street, Unit 35C
75 Folsom Street, Unit 1802
2 BD 2 BA 1,344 SF $3,182,000
2 BD 2 BA 1,344 SF $3,250,000
2 BD 2 BA 1,491 SF $3,100,000
W hat it's like working with the Goldberg|Group .
I've worked with Justin Goldberg & the Goldberg Group team for a few years now, both buying and selling properties as well as assistance with finding tenants on the rental side all in San Francisco. I can't give enough praise about how well this team works together as well as the advise and results they get.
ZACH N. | BUYER & SELLER | SAN FRANCI SCO
Just was a so professional and helpful in guiding us through our first home purchase. He really broke down the process and his team was quite prompt in laying out a schedule and coordinating with the seller and mortgage parties. Justin understands this market very well, and was able to advise on the advantages and disadvantages of so many locations in the Bay Area.
ANDY L . | BUYER | SAN FRANCI SCO
Justin was the perfect choice to help us sell our house. He understands the local demographics, how to navigate a difficult and rapidly changing market.
Justin is extremely knowledgeable, but his communication style is also very straight forward. He helped us understand the strengths of our property, but was also great at setting realistic expectations.
CALEB M. | SELLER | SOUTH BEACH
Justin is a consummate professional. We used him on the buy and sell side and found him to be awesome to work with. He was always on top of the process and creative in finding solutions to make a deal work. Justin understands the San Francisco market better than any agent I've worked with, and he has the hustle you want your agent to have, regardless of which side of the transaction you're on. I highly recommend working with Justin.
AUNKUR A. | BUYER & SELLER | SOUTH BEACH
I have to say, Justin made our home buying experience just awesome. It was an incredibly stressful escrow due to the lender, however Justin was a shining star throughout the entire process. He is native to San Francisco, extremely patient and highly educated in all things real estate. If you're in the market to buy or sell, please do yourself a favor and hire Justin!
TONY P. | BUYER | SAN FRANCI SCO
Case Study: Marketing a Record Breaking Penthouse
2 Bedroom | 2 Bathroom | 2 Balconies | 1 Parking
Raising the standard: Record price; unobstructed water and Bay Bridge views; historic building
The Goldberg | Group was able to build upon the marketing and client list from the record sale of #1604 to achieve a new record in price per square foot in 2017 . $2,367.56/SF for a two bedroom, two bathroom, with balconies and views. The value of the home was reflected in the marketing including drone videos, specialized website, time-lapsed bay views, 16-page brochure designed to mimic the shape of the building, and special events. _____ New Record Sale in Building: 18.4% higher than previous record (#1604, also Goldberg | Group sale) Highest price per square foot in South Beach for resale over previous 15 months 2nd highest price per square foot in South Beach for resale in neighborhood history $2,367.56 per square foot #1802 came back on the market a year later in 2018 The Goldberg | Group remained in contact with all interested parties, and brought the new buyers to view the property, wrote an offer, and ratified before it hit the market.
New Building Record: $3,250,000 New record for price per square foot: $2,418.15
Case Study: One Hills Plaza 3 Bedroom | 2 Bathroom | 2 Parking
Bringing change to a historic building: Complete condo remodel on historic waterfront site
The Seller of #1604 allowed the Goldberg Group complete control to manage a full remodel of the property resulting in a sale of $2,000 per square foot. Average price per square foot in the building during the year prior to the listing agreement was $1,121.32. Adding an estimate of over $1 million in value.
_____
Record Sale in Building: 19.5% higher than previous record ($1,674/SF on 18th floor) $2,000 per square foot (vs. $1,121.32/SF from prior 3 building sales) $3,330,000 sales price
Media Exposure
SFGATE
Working with the Goldberg Group gives you acess to being features in publications we've developed relationships with. Here are some examples of free press we've garnered for our listings and business.
San Francisco penthouse loft with rooftop hot tub asks $1.895 million
Byl!:m,llf'lMMMaonMatelllt,2011at"Uit.M
�an�ranci,co (![�roniclt
BIZ & TECH / NET WORTH - KATHLEEN PENDER
Selling your home? These features fetch top dollar
After a feature in SFGate, this penthouse unit went into contract the next day. II'! □ RealScout
Kathleen Pender I Apol◄.2019 I Updated:Apnl4.201910:77a.m
HOME / TOP SF AGENT / TOP 10 REALTORS IN SOMA
TOPlQ MOST INFLUENTIAL REALTORS
Top 10 Realtors in SOMA
2of2
Listings that mentioned ·exposed concrete· were more common In the san Francisco metro area.
0Sepl:ember16,2015
Periodically, RealSooulidentifies the most inlluential Real\ofs in the Sari Francisco Bay Area. After sifting
The Goldberg Group was solicited for their input on unique condominiums.
Justin was honored for his market influence.
RealEstate Sound Off: How could local measures affect the market? H2
San Francisco luxurycondo hits the $49 million mark Oo- &
The extensive remodel and views from this historical building made for perfect front page material.
Justin was sought out for comment regarding South Beach's newest luxury residences.
Adding Value to Your Exceptional Home
We represent you & your home at a 6% commission . Real estate is often a person's most valuable asset, which is why we want to bring you the most value in our services.
We use skilled photographers, videographers, & drone pilots for high quality imagery to make the best 1st impression. Professional Photography
Video Mail
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Private Interactive Home Tour
Social Media & Web Ads
We utilize Google Analytics and Facebook campaigns to put your home in front of buyers and grab their attention at every stage of their home search.
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text.
Project Management
Neighborhood Tours
We provide assistance in managing projects and work with top vendors as the home is prepped for sale. Being in the Top 1% of SF agents means cultivating relationships and having the respect of the community. A 6% commission allows the flexibility to offer buyers' agents the incentive to write. Relationships w/ Top Agents
We provide buyers and their loved ones tours of the neighborhood so they can get a sense of the surrounding community and its amenities. We create property magazines inspired by brochures used for billion dollar developments. Pages will turn, videos will play, and home features will come to life with interactive brochures. Digital Listing Brochure
75 Folsom Street, Residence 1802 2 Bedroom | 2 Bathroom | 1,34 4 sq. ft.
2 Balconies | 1 Parking Spots Bay Bridge & Downtown Views
L E T ' S TA K E A LO O K AT O U R P L A N TO S E L L YO U R H O M E
Your Listing Launch
Pre-Market
Home Preparation Photography / Video/3D Tour Pricing Pre-List ing Marketing Leveraging the Compass Network & TAN
On-Market
Media Plan Open Houses Assessing Our Strategy and Monitoring the Market
Our Step-by-Step Plan What to Expect As your trusted advisor, I’ll be there to guide you throughout the home selling process to ensure that your experience is as seamless and stress-free as possible.
PRE-MARKET
Launch MLS & syndication Networking Compass sales presentation eBlast Social media 4
3 Coming Soon Agent video tour Compass Coming Soon Top Agent Network
2 Prepare Listing preparation Staging Photos/Videos 2D/3D floor plans
1 Analyze market Competitively price Discuss closing costs Client questionnaires
Order HOA disclosures
ON-MARKET
5 6 7 8 Market Digital marketing Targeted ads & emails Digital magazine Show Update Buyer feedback Client progress reports
Offers Negotiate Acceptance Contingency removal
Broker events Open houses Private tours Virtual tours Lead follow-up
Listing statistics Price assessment
CLOS ING
9 10 Escrow Inspections Title Disclosures Closing
Sales report
*Pre-marketing strategies are independently determined by clients at their direction.
Getting Your Home Ready to Sell
Not all homes are brand new. Some are in need of a little care to help prospective buyers better envision themselves making it their own.
The Goldberg|Group has used Compass Concierge to increase the value of homes across the City.
The Goldberg|Group's transformation of historic 75 Folsom St., #1604 is an example of how improvements lead to profits. $3.33M 119% Sales price
Previous highest square footage
BEFORE
AFTER | KITCHEN UPGRADES
“Justin and Nicholas were great to work with. They had a vision and came in with a plan to make it a reality. It was going to be di ffi cult for my 25 year old condo to compete with new developments but they sold it for over $2,000/sq. ft."
Agatha C. | Seller | San Francisco
*2019 Cost vs. Value Report, Remodeling Magazine (remodeling.hw.net/cost-vs-value/2019). **2019 Modeling Impact Report, National Association of Realtors® (cdn.nar.realtor/sites/default/files/documents/2019- remodeling-impact-10-03-2019.pdf).
Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more profitable sale. How it Works
55% Of Concierge listings sell within 60 days, compared to 33% of all MLS listings** Learn more at compass.com/concierge
1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements 4. Repay at closing!*
Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Based on data from 5.2020–12.2020. MLS listings include all listings in markets where Compass currently operates. Data is sourced from regional MLSs and aggregated to create a comprehensive national dataset.
$62K of Improvements = $388K Gain
822 45 th Avenue
3 Bedroom | 2 Bathroom | 2,033 Sq. Ft.
Using the resources at our disposal to make the most profit.
We used Compass Concierge to provide a $57,000 interest free loan to help the Sellers finish improvements to their home (completing new bathroom, permit requirements for 2 new bedrooms, windows, landscaping, painting, & staging ). Prior to this, 3rd party agents had quoted an estimated value of $1,250,000 . The result after improvements was a $1,633,000 sale.
The Power of Photography Beautiful photography is one of the most powerful tools for selling your home. Goldberg|Group uses best-in-class photographers to show your home in its best light, make a positive first impression, and attract more buyers.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffic within the
first few weeks of hitting the market.
It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
0
1
2
3
4
5
6
7
Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price
5%
50%
95%
0%
for your property to generate the most
activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Brochures
•
•
•
The Goldberg I Group creates customized interactive digital
•
•
•
magazines for each of our properties. These professional
brochures engage audiences, boost marketing and sales
efforts, and generate buyer leads for our listings.
2 Mint Plaza Loft 306
South of Motket
338 DU CAN STREET
419 Fulton St. lf204
olo
OE V LLEY
C0MPASS
HAYES VALLEY
Features
Property Description
TIHILHJ fACAOI I HOOt:ltN O�EN LIVING www.JJIOUNCAN c•"'
Photography
Video Trailer
GOLDBERG GROUP
C0MPASS
Agent Video Tour
3D Virtual Tour
Points of Interest Map
338 SPEAR STREET
Neighborhood Guide
No. 20B
Historical Significance
Future Development
Property Sketches
Coloring Book Edition
One-Touch Hyperlinks
www lnfin1tyWcterView.com
Representing Your Home I Marketing Your Property
Our Exclusive Pre-Marketing Advantage Private Exclusive Coming Soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives
Coming Soon gives us two separate opportunities to launch your property. We can list your home on compass.com before going live on aggregate sites to build anticipation among potential buyers, while pressure-testing our pricing strategy — all without accruing days on market.
compass.com/coming-soon
2–3x
More views by consumers and agents*
7%
Fewer days on market vs. listings that go straight to active**
~19%
COMING SOON 75 Folsom Street , No. 1 802 2 Bedroom | 2 Bathroom | 1,344 Sq Ft
More traffic at an open house***
Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.
Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy definitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffic sourced via Compass.com 1/2020–9/2020.
Leveraging Our Agent Network to Sell Your Home As part of a network of the nation’s top producing agents, I am strategically positioned to connect your home with qualified potential buyers everyday.
Compass Network Tool
Compass has developed an industry-first network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area. Workplace Workplace is a national Compass platform where we can promote new listings and
chat with Compass agents nationwide.
Unlock more buyers for your home with Compass Bridge Loan Services.
"A lot of people are locked into their current situations — they own a home but can't purchase their next dream home without selling first. There could be 10–15% of the marketplace that feels stuck. Bridge Loan allows these Seller/Buyers more freedom in a way other services cannot provide"
NICHOLAS THORNTON | GOLDBERG|GROUP | COMPASS
67% Of potential buyers for your home likely need to sell their own home in order to buy*
Compass Bridge Loan Services gives homeowners the purchasing power to make an offer on a new home without waiting to sell their existing one. With BLS, I can help browsing homeowners access their equity to become more serious buyers when they see a home like yours on the market.
Compass is not a lender, does not provide bridge loans and has no influence on underwriting or lending decisions made by the third party lenders. *National Association of Realtors, 2019.
compass.com/bridge-loan-services
A Multi-Channel Marketing Approach, Designed to Stand Out From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
2,500+ Followers on social media channels
10,000 Email database contacts
SOCIAL MEDIA
FLYER
EMAI L BLAST
POSTCARD
Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users. Compass tracks and measures the results of every campaign which allows for continued optimization.
Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home. G|G has partnered with luxury auto dealerships, local vintners, the Mina Group , & First Republic to elevate guest experiences.
59%
Of homebuyers attend an open house during the home shopping process*
45%
Of open houses have been virtual since the launch of our virtual open house tool**
*Zillow Group Consumer Housing Trends Report, 2019 survey data. **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
No one does virtual marketing like us.
We have unparalleled technology to market the sale of your home virtually through evolving times.
Virtual Open House
Video Mail
More opens lead to more closings. We embed live video into our email marketing to engage clients in a modern and compelling way.
Using dynamic, guided video, we showcase the key features of your property to our target clientele, wherever they are.
Private Interactive Home Tour
Live Postcard
We utilize animated emails to showcase the most attractive elements of your property. This helps grab the attention of buyers at every stage of their home search. We’ll run and actively optimize Facebook and Instagram ad campaigns to promote your property to high intent buyers. Digital Marketing & Insights
We’ll take buyers on a virtual journey through your home to highlight the unique features. Our interested buyers can easily provide direct feedback through live video or text. Our buyers and their loved ones can explore all that the surrounding community has to offer with snapshots of key attributes of the neighborhood. Virtual Neighborhood Tour
Enhanced 3D Staging
Digital Listing Brochure
We’ve partnered with the nation’s leading virtual staging firm to provide touch-free staging in order to show your home in its best light virtually.
Pages will turn, videos will play, and home features will come to life with interactive brochures to create an immersive experience for even the most discerning of buyers.
YOUR HEALTH AND SAFETY I S OUR #1 PRIORITY.
Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffic to your property.
COLLECTIONS
INS IGHTS
Insights
Collections Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home.
WO R K W I T H C OM PA S S , T H E # 1 I N D E P E N D E N T R E A L E S TAT E B RO K E R AG E I N T H E C O U N T RY
Compass is the largest independent brokerage in the United States by Gross Transaction Value (according to RealTrends, 2019). Gross Transaction Value is defined as the total dollar value of transactions closed by agents on the Compass platform and is reflective of the partnership with Pacific Union and Alain Pinel.
Everyone gets a first impression... Compass gets billions.
Annual unique international users on compass.com** 250M+ 1.4M+ 105B+ Annual website and social media impressions* 2020 PR Impressions***
Our website drives international buyers to homes like yours through curated presentation and artificial intelligence. International Reach
Media Reach
Digital Reach
Our in-house media team works with top publications to share compelling narratives about your home with target buyers.
Our digital footprint attracts potential buyers to your listing.
*Sourced via Sprout Social and Google Analytics, 1.1.2020–12.31.2020. **Sourced via Google Analytics, 1.1.2020–12.31.2020. ***Sourced via Meltwater, 1.1.2020–12.31.2020.
Your Buyer Follows Compass #1 Real estate website in 2019 + 2020, Webby Awards People’s Voice Winner *
Monthly Website Visitors
3.95M
3.2M
2.2M
2.8M
1.0M
68K
Keller Williams**
Sotheby's** Engel & Volkers**
Compass**
The Agency**
Cocoran**
*The Webby Awards 2019 (winners.webbyawards.com/2019/websites/general-websites/real-estate/81277/compass). 2020 (winners.webbyawards.com/2020/websites/general-websites/real-estate/81277/compass). **Website traffic sourced via SimilarWeb, 12.1.2020–12.31.2020.
Placing your property where your buyers are searching. Once your home is listed, it will automatically be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow
The Wall Street Journal
Mansion Global Nextdoor
Trulia
San Francisco Chronicle
Realtor.com Juwai.com
International Syndication*
Spain Switzerland
Myanmar Netherlands New Caledonia Panama Papua New Guinea Peru Philippines Poland Portugal Qatar
Argentina Australia
Greece Hong Kong India Indonesia Ireland Italy Japan Kazakhstan Laos Latvia Luxembourg Macau Malaysia Mexico
Tanzania Thailand
Belgium Bulgaria Cambodia Canada Chile China Columbia Czechia Denmark Estonia Fiji France French Polynesia Germany
Tunisia Turkey United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam
Romania Senegal Serbia Singapore Slovakia South Africa
Monaco Morocco
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Outperforming the competition in San Francisco.
$6B+
sales volume in San Francisco in 2020.
2020 Top 4 Brokerages Percentage Market Share
39.1%
7.2%
10.8%
7.1%
Compass*
Vanguard*
Corcoran*
Sotheby´s*
+ O ut of Compass' 800 SF agents, Justin Goldberg contributes nearly 8x the sales volume of the average SF Compass agent .
*2020 transaction-side residential sales reported to Bareis MLS through 11/15/20, per Broker Metrics.
Our Success in the Bay Area.
Sales volume in 2020* $32B+ 3,800+ Number of agents 280+ Number of employees 3 Alain Pinel Realtors Pacific Union Paragon Amazing partners
*Source: Broker Metrics. Residential sales for eight Bay Area counties from 01/01/20 - 12/28/20.
Our clients continue to choose Compass as the market leader for luxury homes in Northern California. Discover the pinnacle of luxury real estate. Prestigious. Exclusive. Emboldened.
68% 53%
51% Higher average sales price than other brokerages*
NorCal increase in luxury home sales in 2020*
NorCal increase in ultra luxury home sales in 2020*
2020 Top 4 Brokerages Percentage Luxury Market Share ($5M+ Homes)
11%
42%
3.7%
13.3%
Coldwell Banker**
Sotheby´s**
Compass**
DeLeon**
*Broker Metrics data for 11 Bay Area Counties for the 12 months ending 11/30/20 and includes agents who closed at least one transaction side. **2020 transaction-side residential sales reported to MLS [Bareis MLS, East Bay MLS, MLSLisings and SFARMLS} through 10/31/20 per Broker Metrics. Percentages based on top 255 ranked brokerages.
Captivating California
Within 5 years of our arrival in the Golden State, Compass has become one of the top brokerages in the region.
Markets We Excel In
Lake Tahoe Wine Country San Francisco Bay Area Silicon Valley Carmel/Monterey Central Coast Santa Barbara/Montecito Los Angeles Orange County Palm Springs San Diego Brokerage in LA and SF by Sales Volume #1
$43.4B+ Sales volume since inception
140+
Number of agents 6.6K+
Offices with over 500 employees
LA Business Journal, Ranked #1 By 2019 Sales Volume. | SF Business Times, Ranked #1 By 2019 Sales Volume.
A network of top real estate agents ready to bring you your buyer. $150B+ 2020 Sales volume 350+ 19K+ Offices Agents
Sharing Your Home Globally Instantaneously reach millions of potential international buyers on a vast network of trusted sites.
165M+ Annual international buyers reached*
60+
Countries your home syndicates to* 100+
International portals your home syndicates to*
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Morgan Stanley and Compass Marketing Partnership
We connect high-net-worth individuals to your property.
140K+ Morgan Stanley Reserved clients.* Compass has partnered with Morgan Stanley to showcase your listing to Morgan Stanley’s Reserved client network consists of: More than 140,000 global clients currently enrolled in the program* Clients with over $2M invested with Morgan Stanley on average* Clients that have spent almost $800M through the Reserved program* Affluent and international clients, many of whom have vacation homes in addition to their primary residence
Explore the world of Reserved Living & Giving at msreserved.com
*Sensei Marketing Data as of 2020 YE Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program. Clients with $10 million+ in assets and liabilities qualify for our highest tier, Signature Access, which offers additional benefits tailored to our most affluent clients including world class concierge services in Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. Morgan Stanley Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley’s most valued clients. Morgan Stanley Smith Barney LLC reserves the right to change or terminate the Reserved or Signature Access program or partner offers at any time and without notice. Reserved and Signature Access program participant qualifications are reviewed periodically to confirm that they continue to qualify for this program. Not all offers are available to nonresident clients. Signature Access, the highest tier of the Reserved Living & Giving program, is part of Morgan Stanley Lifestyle Advisory. This tier features products and services that are provided by third-party service providers, not Morgan Stanley Smith Barney LLC (“Morgan Stanley”). Morgan Stanley may not receive a referral fee or have any control concerning the delivery of such products or services. Please perform a thorough due diligence and make your own independent decision. © 2020 Morgan Stanley Smith Barney LLC. Member SIPC CRC#3370468 12/2020
Elevate all aspects of your elite property through enhanced aesthetics, emboldened exposure, and an unparalleled network of top brokers. No one knows luxury better than Compass.
LuxuryAtCompass.com
Stay on top of the market and keep your clients informed with monthly dedicated emails and quartlery reports highlighting key properties and trends.
Wealth Mapping
Identify and plan strategic outreach through our partnership with Wealth-X.
Curated Magazine
Distributed globally, this specialized periodical is the essence of Compass Luxury and features our most prestigious properties throughout the country.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market.
Let’s determine next steps together.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and finalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
Justin Goldberg DRE #: 01705028 415.533.9202 justin.goldberg@compass.com
@goldberggroupsf
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46Made with FlippingBook Publishing Software