Case Study: Marketing a Record Breaking Penthouse
2 Bedroom | 2 Bathroom | 2 Balconies | 1 Parking
Raising the standard: Record price; unobstructed water and Bay Bridge views; historic building
The Goldberg | Group was able to build upon the marketing and client list from the record sale of #1604 to achieve a new record in price per square foot in 2017 . $2,367.56/SF for a two bedroom, two bathroom, with balconies and views. The value of the home was reflected in the marketing including drone videos, specialized website, time-lapsed bay views, 16-page brochure designed to mimic the shape of the building, and special events. _____ New Record Sale in Building: 18.4% higher than previous record (#1604, also Goldberg | Group sale) Highest price per square foot in South Beach for resale over previous 15 months 2nd highest price per square foot in South Beach for resale in neighborhood history $2,367.56 per square foot #1802 came back on the market a year later in 2018 The Goldberg | Group remained in contact with all interested parties, and brought the new buyers to view the property, wrote an offer, and ratified before it hit the market.
New Building Record: $3,250,000 New record for price per square foot: $2,418.15
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