PUBLIC AFFAIRS & COMMUNICATIONS
Advocacy through media relations and social media. PUBLIC AFFAIRS & COMMUNICATIONS
MEDIA RELATIONS The WG Public Affairs and Communications Team is responsible for outreach that extols the good work within the organization and its member companies. In 2023, we earned a potential audience of more than 9.4 billion for coverage of Western Growers, its members and executives. There were more than 200 total media requests from digital, print, broadcast outlets and podcasts. We proactively sent out 43 press releases to mainstream, ag and insurance trade reporters. INDUSTRY TOPICS THAT EARNED WG THE MOST COVERAGE WERE: Drought in the Western states Farm Bill California storms coverage Agtech Labor challenges due to immigration
OP-EDS PLACED IN: The Packer And Now U Know
Maven Bakersfield Californian
KEY PLACEMENTS OCCURRED IN OUTLETS INCLUDING: The New York Times, The Washington Post, Politico, NPR, USA Today, PBS, CalMatters, ag trades 14 MEDIA TRAINING SESSIONS FOR INDIVIDUALS AND GROUPS INCLUDING: Western Growers Women, the WG Science’s Food Safety Advisory Subcommittee and the Pacific Seed Association.
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