GLOBALLY.
EDUCATIONAL OUTREACH Conducted 26 PACA sales training sessions, catering to a diverse audience, including shippers, brokers, distributors and produce associations. Delivered crucial insights into fresh produce best practices and specific contract compliance methods. ADVOCACY AND LEADERSHIP Spearheaded efforts within a supplier coalition to identify and address subjective unilateral retailer practices and inequitable fee programs. Demonstrated leadership in advocating for fair treatment of the supplier community. INTERNATIONAL LEADERSHIP AND COLLABORATION Successfully applied for and gained acceptance into prestigious industry bodies, including the CDFA Market Enforcement Committee and the Dispute Resolution Corporation board of directors. This expansion enhances international leadership and influence capabilities for WG members.
KNOWLEDGE DISSEMINATION Authored monthly Produce Insights blog posts, distilling complex topics into easy- to-digest content. Covered essential industry best practices, including shipping and receiving, amending sales contracts and crucial steps to mitigate loss while safeguarding sellers’ PACA Trust rights.
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