TRENDS
SOFT UTILITY Apple and Issey Miyake introduce a study in minimal form and tactile expression. Their latest collaboration, the 3D-knitted iPhone Pocket, transforms everyday carry into a lightweight design statement rooted in craft, motion, and quiet luxury.
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HAPED FROM THE MIYAKE principle of “a piece of cloth,” the Pocket arrives as a ribbed, expandable rectangle—softly
structured, subtle in silhouette, and engineered to stretch just enough to reveal its contents. Crafted in Japan, it serves as an additional pocket rather than an accessory, large enough for an iPhone yet fluid enough to accommodate keys, cards, or AirPods without disrupting its sculptural line. The textile carrier is offered in two strap formats: short strap for wrist or bag attachment, available in eight colorways; and long strap for cross-body or shoulder wear, in three refined tones In total, 11 color options reflect a shared philosophy of pared- back elegance. Each hue is designed to harmonize with Apple hardware finishes, encouraging quiet personalization rather than bold branding. “The design of iPhone Pocket speaks to the bond between iPhone and its user… leaving things less defined to allow for possibilities and personal interpretation,” notes Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. Apple’s Molly Anderson echoes the sentiment, emphasizing simplicity, delight, and a silhouette that feels less like storage and more like a gentle extension of the body. The iPhone Pocket arrives November 14 at select Apple Stores and the Apple webstore, priced at $149.95 USD for the short strap and $229.95 USD for the long strap. Source: The Fashionography
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EC Magazines | Busan Edition 2025
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