TRENDS
SUEDE REVIVAL Puma’s cult favorite makes a poised return. For Holiday 2025, the brand reintroduces the archival Speedcat Wedge, now elevated with a concealed heel and re-proportioned silhouette, alongside refreshed Ballet and OG styles.
T
HE CAMPAIGN EMBRACES the “blank stage”—a concept where possibility becomes the story. Stylist Lea Waldberg,
ballerina Madeline Woo, and photographer Renata Kats step into the frame not as subjects, but as auteurs. Their interpretations embody the fluidity, precision, and quiet confidence built into each Speedcat form. At the center of the collection is the revived Speedcat Wedge, returning from the archives with discreet lift and softened lines. It is joined by the Speedcat Ballet, tapping into the grace of studio wear with a sleek strap closure, and the Speedcat OG, which remains true to its 1999 contour. All three silhouettes share a tightly curated palette: supple brown suede paired with silver-toned metallic accents—a finish that reads both nostalgic and distinctly current. The full Speedcat collection lands December 4, 2025 at Puma.com, flagship locations, and select stockists. Source: the fashionography
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EC Magazines | Busan Edition 2025
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