Hospitality Review: October/November 2024

Great Customer Experience Program

& Chew at Smithton, where she distributed GCE Venue Awareness certificates to local operators, recognising their commitment to enhancing their customers experiences and venues brand. These certificates serve as a badge of honour, highlighting the venues dedication to high standards in hospitality and the ongoing investment into their business and staff.

hear from Visit Northern Tasmania CEO Tracey Mallett and from Dave Noonan on the importance of creating wonderful experiences for guests which in turn contributes to the visitor economy. Tracey spoke of the importance of storytelling, brand, sharing your positive impact and the direct translation this has on visitor numbers. Visit Northern Tasmania’s role in tourism is to ensure regional dispersal and yield across the north of the State and a good experience can directly translate to positive economic benefits to a business. Dave then spoke about the collaboration and education potential to provoke business growth. Through engagement and interaction, the room was able to compile a whole itinerary of things to do for anybody visiting Derby and surrounds.

Gena’s visit was not just about handing out certificates; it was an opportunity to engage with venue operators and build strong relationships with the local operators and helping their staff create memorable experiences. Customer service is a pivotal element. The GCE program encourages venues to prioritise exceptional service by helping staff to understand the importance of personalised interactions. Gena noted, “Amazing service can turn a good visit into an unforgettable one. It’s about making every customer feel valued and understood.”

Additionally, the benefits of a listing on the Australian Tourism Data Warehouse (ATDW) were touched upon, with operators encouraged to utilise the services of Visit Northern Tasmania to ensure they are listed and up to date on this platform which ensures their businesses and events information are fed through to the Tourism Tasmania team, Discover Tasmania and Visit Northern Tasmania websites, and through to the VNT’s new events platform. It was an eye-opening session for many and the key message around working together and co-promoting each other, will lead to longer visitation in the town and therefore greater contributions to the economy. It was the second stage of the Great Customer Experience in the area and The Blue Derby Foundation are keen to delve further into this education and skill development opportunity for all businesses within Derby.

GCE North

Hospitality businesses play such a crucial role in providing amazing experiences for visitors and locals alike. It is often the experience someone has in a café or restaurant, the interaction they have with locals, the stories they hear about the place, that will have them returning and sharing their experience with others.

On Tuesday September 17, more than 30 hospitality and tourism operators gathered at Lot 40 in Derby to

Enquiries? Contact our GCE team Dave Noonan (program facilitator) E: dave@tha.asn.au Ph: 0437 099 315 Anita Lewis (south) E: anita@tha.asn.au Ph: 0488 455 431 Darren Martello (north) E: darren@tha.asn.au Ph: 0428 020 179 Gena Cantwell (north west) E: gena@tha.asn.au Ph: 0417 125 092

27 Tasmanian Hospitality Review Oct/Nov Edition

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