• what buyers are looking for • what percentage buyers are looking to buy properties at • names and contact info for buyers that were not on my list yet This was information that I gath- ered just from listening to an hour conversation about student housing as an investment opportunity. Wholesalers often put so much focus on figuring out what new mar - keting strategy is working this month or what is the best script to use when talking to motivated sellers. But we need to be spending more time on what is going on in the actu - al markets that we are getting deals. If we think about the local investors buying in those markets, listen to them, and learn from them, all the other decisions we make should revolve around those things learned. I spend time each week in the local social media groups to market my deals, promote our company, and to
bring insights to other investors. I am also in those groups to listen and learn from those that are hungry for deals to buy and to educate myself on the information about neighbor- hoods that I can learn more about. I do admit that it is easy to get sucked in at times and find myself down a rabbit hole with social media, but when I am deliberate about my intention to educate myself, value can always be found. The number of online meetups and rooms has increased dramatically over the past year. If wholesalers can get involved in these on a local level for their markets, they can learn so many things that their buyers need and want, as well as network as much as possible during this virtu - al time. It also gives wholesalers a tremendous chance to ask questions to local investors about what they are looking for. Plus, it never hurts for the local investors to see a wholesal - er as an active contributor to a local
group, and one that is willing to give as much as they receive. I am a member in a few national masterminds that help me to grow our business. Those masterminds are where I learn new strategies that I have never thought of or the most up-to-date metrics on what mar - keting pieces are working. But it is the local groups where I truly learn about how I can provide investors with what they need in my mar- ket and build relationships that are going to keep our business around for years to come. •
Brian Snider graduated from Ohio Northern University with a Bachelor’s in Middle Childhood Education and spent 14 years teaching reading and math. After
working on his Master’s degree to become a Principal, he decided that was not the path he wanted to take, so he took a job with Brett Snodgrass and Simple Wholesaling where he was Marketing Director, Dispositions Manager, then COO. He took over as the company’s CEO in June 2020.
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