STRATEGY
SENIOR LIVING
When the Largest Generation Affects REI
HOW RESIDENTIAL REAL ESTATE INVESTORS CAN RIDE THE ‘SILVER TSUNAMI’ WAVE
by Ben Rao
aby Boomers have been at the helm of economic trends in the
housing, with 60-75 percent of their assets held in real estate. But as the Baby Boomer genera - tion reaches its golden years, major changes are on the horizon for U.S. housing markets. America’s mas - sive Baby Boomer population—those born between 1946 and 1964—is aging at a rapid pace. Nearly 10,000 people turn 65 every day in the Unit -
ed States, and by 2030, 20 percent of Americans will be older than 65. An estimated 70 percent of peo - ple over 65 will require some form of long-term care. As the Baby Boomer generation ages into retirement, some of them will age in place. Many more, however, will eventually find their homes too difficult to manage as they get older, with adult children who are
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United States for decades. Cur - rently holding nearly 80 percent of total housing wealth in the United States, the Baby Boomer generation is clearly steering residential real estate trends as well. In terms of assets, middle class Baby Boomers are almost completely dependent on
60 | think realty magazine :: april 2021
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