STRATEGY
GETTING STARTED
ABeginner’s Blueprint to Investing in Real Estate
UNDERSTANDING THE RULES OF THE REAL ESTATE GAME
by Grant Cardone
t’s a basic fact that very few people will become wealthy just from their jobs. To achieve true financial freedom, people need to create sources of passive income. Investing in real estate can be a fan - tastic method of generating passive income, but like any game, you need to know the rules before you play. Now, just like investing in the stock market, the real estate market can intimidate outsiders. That’s largely I
due to the efforts of the giants in the real estate investment space, who don’t want “the little guy” playing in their sandbox. The truth is that once you learn the basics, it’s not compli - cated at all. What you’ve heard is true — that location always will be the num - ber-one factor to consider when looking at a property for investment purposes. For this article, I’m going to focus on the type of property that
I invest in with funds at Cardone Capital, multifamily rental apartment complexes. If you are just starting out, you might automatically think that your investment options are limited to your local area. Because of this mis - conception, many beginner investors own properties within 30 minutes of where they live and limit their options unnecessarily. Owners might like the thought of having immediate
62 | think realty magazine :: april 2021
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