MARKETS & TRENDS
SELF ASSESSMENT
On the Radar: Want Success? Focus on Chocolate
KNOWING WHAT YOU BRING TO THE GAME CAN HELP YOU WIN AT IT
by Aaron Norris
am wants to be a real estate investor. He attentively shows up to every local investor meeting, has a vision board, knows his “why,” opened an LLC, and even launched a motivated seller website. Every week - end, he selects a new neighborhood to walk while listening to real estate podcasts on double speed. He places “I Buy Houses” door hangers on own - er-occupied houses that have over 50 percent equity and where the owners are over the age of 60. No calls yet, but all his favorite YouTube influenc - ers are telling him door-knocking is where it’s at this year. What if I told you Sam is an S
extreme introvert with very little cash. He’s working 60 hours a week at a stressful job to help his moth - er afford her memory care facility. The fact he’s able to squeeze in all this self-improvement is incredible. Knowing he’s an introvert and solic - iting direct human contact makes him a rock star considering he’s so painfully shy. He’s motivated and determined. He’s using the right strategy for the market, using data to talk to the right audience, and communi - cating in ways that make sense for his target audience. But he secretly dreads the business because he’s
made a fatal mistake. Sam has a chocolate problem. Chocolate is what you bring to the game of real estate: personality, experience, time, talent, and trea - sure. When you are clear on what you bring to the industry, it is far easier to back into the strategies that will keep you excited about the business. Once you know your chocolate, it’s easier to combine it with peanut butter (the data) to make the magic happen — the Reese’s Peanut Butter Cup. Apologies in advance to anyone with nut allergies or those that don’t like chocolate. Hopefully, it doesn’t distract you from the power of this simple metaphor! Let’s explore ways to better identify your chocolate and leverage it to grow your business. PERSONALITY Are you an introvert or an extro - vert? Being honest about who you are can be used to identify strate - gies that will align better with your personality. If you’re an introvert, the thought of cold calling and door knocking likely sends shivers down your spine. You’re probably hoping the headlines of foreclosures come true so you can focus on process and property-fo - cused strategies instead of peo - ple-focused ones. Unfortunately, foreclosures are not likely to become a major source of
78 | think realty magazine :: april 2021
Made with FlippingBook Online newsletter