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approach because you build value during each interaction and generate a reputation in circles connected to the investors.

Instead of angling for direct attention as you network, as so many do at these conferences, seek to connect the target person with someone else who has the skill set or network that they need. Providing value in this way does require a long-term outlook, but that’s exactly why it’s so advantageous. If you’re capable of

playing the long game, this is a winning hand to play. This strategy shows the potential investor your ability to perceive the problem and design an effective solution. Target a specific person with the skill set necessary to solve a particular real estate issue. If the issue requires a specific

QUALITY VS. QUANTITY High-quality referrals can get you noticed: This is the strategy, in a nutshell.

INVESTOR REVIEW :: 27

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