Let’s go back and look at what lead generation is not . This is a key point to understand It is something past investors faced just as often as today’s investors do—and every investor in the future will. Lead generation has come a long way and will continue to make advancements as time goes on, but one thing it won’t ever be able to provide is the ability to predetermine the individual situation of a seller to guarantee that a deal will go through. There is just no way around reaching out to potential sellers and hearing a few of those dreaded “no thank you” answers before you get to the “tell me more” replies. For this reason, target marketing will always be one of the most important instruments in your toolbox. Here’s the bright side: Good lead generation can identify properties with the highest potential for profit, and great lead generation can pinpoint properties that match your specific search criteria—whether you’re filtering by current LTV ratio, estimated value, estimated equity, or tax value. Most will also have at least some form of lead generation for finding prospective buyers or turnover investors to pass the deal on to. The best lead generation software takes it a step further.
leads they market to, saving both time and money by stretching precious marketing dollars. LEADPro is also equipped with the ability to search nationwide for quality prospective buyers and turnover investors so investors can quickly move on to the next deal. In addition, REIPro’s unmatched 10 Executable Steps workflow system and comprehensive marketing library walks users through the entire deal process from start to finish, providing excellent education along the way, to help investors stay on track with turning leads into deals and deals into dollars. In a busy, highly competitive field, it’s vital to have a real estate investing software you can trust to provide the best tools for your business, and that’s what really sets REIPro apart from the pack. It’s the only real estate investing software inspired by, designed, and continuously improved by actual, in-the-trenches real estate investors who know what’s needed, what’s not, and how it should perform. To read more about the REIPro story, head over to myreipro.com and learn how they’re working to streamline your path to real estate investing success every day. •
REIPRO—WORKING THROUGH A DEAL FROM START TO FINISH
REIPro’s new intuitive lead generation is like nothing you’ve ever seen—but always wanted. Their newly redesigned LEADPro caters even more to the individual investor by offering some exciting new pinpointing features. Users now have the option to search by strategy, using predefined filters that narrow down the best possible leads for lease option, seller finance, wholesale, rehabbing, and pre-foreclosure investing. This feature is fantastic for new investors who want to take the guesswork out of “reading the signs” for a good deal. The Target Mapping feature allows you to filter down property criteria and then free-flow draw multiple shapes around areas across the country or within an area. These can be as detailed as a particular side of the street to creating lists for marketing only to the properties that match your preferred investing strategies. Perhaps the most exciting feature of Target Mapping for investors who work most often within a particular city is the ability to filter by school district or subdivision. This allows investors to market only to particular areas they know to be hot spots for potential buyers. These advanced lead generation capabilities assist investors in reducing the number of unqualified
Suni Goff’s passion for real estate remodeling design and talent for insightful, well-researched writing are the cornerstones of a prolific, successful career spanning 20 years in the real estate marketing and rehabbing world, as well as ghostwriting numerous professional articles,
educational programs, and books for 11 best-selling authors.
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