Networking Effectively at Multifamily Meetups and Conferences These six strategies can increase your networking effectiveness and provide value to other investors.
by Michaela Boahlke
A s investors anxiously await the outcome of the country’s current economic uncertainty, networking has become more important than ever. When an economic downturn hits, you may have to rely on your connections to get you through. Even if you are confident you are sufficiently prepared to weather a recession, you could provide value to someone
the right attitude and outlook going into the conference room, you still need to get yourself in a position to earn the trust of a potential partner or investor. This can require practice, so you have to be prepared to do it again and again. The issue of how and where to find investors, file legal documents, and complete other forms of paperwork are compounded by the need to properly raise funds. In addition, the structure of the partnership with the investor is important. Communication style also has an impact.
else in the months ahead. Continuously creating and
nurturing connections with others is crucial, and conferences and multifamily meetups are the best places to start expanding your network. Here are some of the best strategies you can use to increase your effectiveness and add value to your fellow investors. PLANNING YOUR STRATEGY You can use different approaches to break into the industry of apartment syndication. Getting a mentor or investor is a huge hurdle, so address this directly. The goal is to build relationships that create opportunities, add value, and lead to developing partnerships over time. Start with the prospect of improving your positioning within any situation. Going to a conference requires a strategy. Even if you have
PREPARING TO MEET INVESTORS Prepare to meet investors,
podcasters, or others who are doing things you hope to be doing in the future. That mindset should reflect your preparations. Ask yourself how you can add value to each and every interaction. The perception of adding value goes a long way in building your first impression in the eyes of others. Be aware that getting an investor isn’t the only goal. It’s also important to build up a kind of infrastructure of solutions, so you can be in a position to refer people to others who can help them to meet their most pressing needs. This strategy is more effective than the direct
26 :: INVESTOR REVIEW :: NOV-DEC 2022
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