INVESTMENT STRATEGY
INNOVATION & EDUCATION
SPONSORED CONTENT
A Relevant Cliché for a Changing Market IF YOU ARE TOUGH, YOU NEED TO GET GOING IN THE CURRENT MARKET.
by Romney Navarro
hen the going gets tough, the tough get going. So cliché, right?
The market is now changing, and there is no clear end in sight. Property values have become unpredictable, credit markets have tightened, and general consumer sentiment is not ideal. Collectively, these things make up the perfect recipe for “the going gets tough.” With that said, as the champions of our own respective domains, giving up or slowing down is not an option for those of us who are “tough.” So, what do we do to combat the global market forces disrupting our paths to our end-goals? Having lived through a severe recession as a young professional, I must look
back to see forward, and I believe “the tough get going” by innovating, educating, and advocating. Innovating means to make changes to something that’s established by introducing new methods, ideas, or products. Educating means to give intellectual, moral, or social instruction. And advocating, quite simply, means to support or argue to influence decisions. None of these are easy, but each one is warranted to weather a storm and be in a position to emerge stronger on the other side.
W
Cliches have a stigma because they have been overused so often they are no longer original or interesting. The remarkable thing about them, however, is they are overused because they are so spot on and descriptive. So, what exactly does it mean when “the tough get going”? We all make a living and build our nest eggs in real estate investment as well as the industries supporting it. Take me, for instance. I am a private lender, so real estate is in many ways my life.
50 | think realty magazine :: november – december 2022
Made with FlippingBook Online newsletter