PRIMARY COLORS The main set of colors used for the Unicorn Strategies’ brand are purple, green, black and white. These colors are used in all pieces of communications about the brand. Unicorn Purple should be used as an accent color or for lines. Unicorn Green is also an accent color but should appear more often. To highlight specific items against the black background. Black is meant to be used as background for content and for photos that have their backgrounds removed. White is meant to be appear as the text and line color against the black backgrounds that appear often in the Unicorn Strategies visual identity.
Unicorn Purple
Black
Unicorn Green
White
#904588 RGB: 144.69.136 CMYK: 50.87.15.1 Pantone: 512 C
#16A86B RGB: 22.168.107 CMYK: 80.7.78.0 Pantone: 340 C
#000000 RGB: 0.0.0 CMYK: 0.0.0.100 Pantone: 6 C
#FFFFFF RGB: 255.255.255 CMYK: 0.0.0.0 Pantone: 000 C
Attributes Logo Color Typography
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