LOGO COLOR The logo may be used on either a black or white background. Use the elements in your piece of communication to determine the color of your logo for maximum contrast and clarity. If your background light is black, you should use the black text logo. If your background is dark, use the white text logo. Over photography, you may use either, but be sure it is clear and legible. One way to ensure this is by adding a light or dark layer over the photography as needed. Never use the logo in any of the primary colors.
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Attributes Logo Color Typography
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1 The black text logo for white backgrounds. 2 The white text logo for black backgrounds. 3 The black text logo for gray backgrounds.
4 The white text logo with dark layer for photographs
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