Transform Trade Playbook

Finding new projects

Network collaboration - lead to order

Generating leads with architects and designers

Managing a specification lead through to paint being applied, and the project being completed, requires coordination, and communication.​

​Here is an example as to how you can ensure your project remains specified and that another competitor does not successfully change the paint to their

brand, this is also known as ‘flipping the spec’ during the lifetime of the project.

Example 1 – Crown process​

​See KPI dashboard to explain how we track leads​

​Speak to your team to understand the process ​

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