Transform Trade Playbook

Managing the product pipeline

Assessing the commercial viability of a new lead​

A Specification document can be created for a customer within CRM (Hempel use Dynamics 365) ​ ​Specification document contains the followings key areas – Areas to be painted, specified products, application techniques, expected performance.​

​The specification is logged in the system as a opportunity and has a value attributed to the project.​ ​This project value is captured with the pipeline and the pipeline value is tracked through the CRM Dashboard.​ ​There are five stages when tracking an opportunity – Awareness, Qualification, proposal, secured & Finish.​ ​Speak to your line manager to gain more understanding of how to use Dynamics 365 & how this process works in your local area. ​

​The sustainability credentials are set out.​

​After the specification is created it is to be captured in CRM to allow tracking and reminders to be created​

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