Transform Trade Playbook

Partnership programmes

The role of partnership programmes

Annual contractor pogrammes are a strategic way to foster loyalty, drive sales, and build long-term partnerships with contractors you have identified as the most valuable to your channel.​ ​Such programmes incentivise contractors for their continued support and create a win win situation for both contractor and your business unit.​

Increased sales and volume​ Customer loyalty​ Promotes brand advocacy​ Drives adoption of premium products​ Provides valuable market insight​ Enhances competitive advantage​ Encourages on-time payments and order regularity​ Improves contractor satisfaction and engagement​ Supports long-term planning

​Implementing programmes such as these can deliver the following benefits:​

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