Partnership programmes
Example partnership programme - Crown Paints UK
Best practice considerations: Transparency to clearly communicate the criteria and programme rules Tiered rewards to motivate customers but remain inclusive to scale of contractor Frequent engagement to provide updates on spend to target Seamless experience to make it easy for contractors to track progress Evaluate and adjust via mid year reviews, to maintain relevancy
Annual partnership programme seeking to nurture and grow existing customers.
The reward has been modeled on 10% return of the growth achieved during a 12-month period, and reward trips were based on 2 people attending from each contractor. Volume must be achieved during the months of January to October, and monthly communication delivered to the customer to track their spend to target.
This example of a multi tiered bronze, silver, gold programme seeks to drive incremental volume through a number of targeted accounts.
Tiers: Bronze
£25k growth £50k growth £100k growth
Silver Gold
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