Transform Trade Playbook

Routes to market

Offering contractor specific pricing and how does it work?

Crown Indirect Supply (IDS) or Wattyl Independent trade sector pricing (ITC) is a process whereby Crown & Wattyl agree commercial terms directly with their contractor customers. This enables customers to benefit from preferred pricing, volume-based reward schemes (see retention programmes section), and convenient

stock fulfillment through a network of business unit owned or independent decorating merchants. ​

Speak with your team to find our live IDS customer list.

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