Transform Trade Playbook

Opening new accounts

Opening new accounts

Opening an account with us is beneficial to the customer and us as a business in a multitude of ways.​

Note Refer to page X to discover your toolkit to support you when opening new accounts’ page number referring to your toolkit from Sales excellence section page 31

It helps us track the customers brand trends via power BI.​

​ The direct debit allows crown to process month end invoices with ease. ​ ​ It also gives the customer access to using their account (if its an IDS) via the crown CDC network or via one of our enabled merchant partners.

​ It gives the customer access to 30 day credit.​

​It allows you as a sales leader to discuss pricing terms with the customer, but then also adjust pricing dependent on the customer spend growth or decline

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