Winning with customers
Trade growth strategy model
The G3 Trade strategy growth model will support you in developing successful strategies and executing successful tactical programmes, enabling you to you prioritise initiatives which offer the most financial benefit. The model is focuses on 3 core pillars which aims to support our Trade business ambition to continue to grow an active customer base, grow volume through focused and collaborative initiatives with the right customers, and retain a loyal customer base to optimize customer value. (see retention programme in section 3).
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