G1 model execution example – Supporting your territory plan to acquire or reactivate dormant customers Wattyl customer activation example
Winning with customers
G1 model execution example – Leveraging your postcode / territory through your local plan – Crown example
Leveraging our store network Applying the G3 model will assist you to set clear ambitions for your channel, outline strategies for growth, and execute initiatives to leverage your network to it’s full potential. Each salesperson has a personalised plan detailing how using the five pillars they will grow their portfolio, this is a combination of executing marketing initiatives and local initiatives e.g. focus products or agreed strategy with customers. The document is a live document and has red, amber, green success criteria that is measured on a quarterly basis.
Red Carpet Red Carpet is a tool designed to help build relationships with customers you may not currently sell to. This includes:
New customers Opportunity accounts Lapsed customers
Bring the customer into the store for a tour
Introduce them to your store, product portfolio, and services, to get them familiar with the store and store team members
Sign them up for an account and confirm the contact details of our customers.
The customer is rewarded with a $50 voucher on their next purchase of $100 or more. Voucher to be kept in store with the details of the customer filled in. All stores to conduct 2 Red Carpet per month. Activity to be logged into 365 including ‘what’s next and when’.
Each action is detailed by customer and is monetised.
Your line Manager can take you through where to find the template & how to complete your territory plan.
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