Unmasking brain injury 2.0 The key to reducing the incidence and impact of brain injury lies, first, in making the public aware of the prevalence and potentially severe effects of traumatic brain injury (TBI). An equally important goal is informing the public, particularly key target audiences such as healthcare professionals, coaches, and school administrators, on TBI prevention strategies and tactics. While it’s unfortunate that TBI is so little known, especially compared to less common diseases and medical conditions, BIAMI has taken aggressive steps to bring brain injury to the forefront. In 2017, we initiated “Unmasking Brain Injury,” a colloborative program with Hinds Feet Farms and the Brain Injury Association of North Carolina through which often voiceless survivors are encouraged to decorate paper mache masks to express their perceptions and feelings about their injury. (To see some of the masks created, see inside cover.) The masks are then publicly displayed along with brief stories about their creators. In 2018, we developed “Unmasking Brain Injury 2.0,” in which 12 videos exploring survivor stories “behind the mask” were debuted at the BIAMI Fall Conference and in the Capitol Rotunda in March and October. community outreach Although “Unmasking Brain Injury 2.0” is impactful in bringing the physical and emotional toll of brain injury topublic consciousness,this programrepresents onlya small portionof ourawareness activities. Virtually the entire month of October is focused on awareness issues throughout the state, including lectures, presentations, film screenings, panel discussions, and more.
AWARENESS & PREVENTION BRINGING THE REALITY OF BRAIN INJURY TO THE PUBLIC
LIDS FOR KIDS
We are very proud of our long- term partnership with the Sinas Dramis Law Firm in supporting the “Lids for Kids” bike helmet giveaway
Area students had the opportunity to view BIAMI’s “Unmasking Brain Injury”display during a field trip to the Capitol.
programs and riding safety awareness efforts by the media. At the annual events held in Grand Rapids, Lansing, and Traverse City, BIAMI provides free toddler and kid bikes as giveaways, donates approximately 5oo helmets at each 2-hour events and provides volunteers to staff our booth and help fit the helmets. To date, more than 10,000 bike helmets have been given to children of all ages through this worthwhile program.
Brain Injury Association of Michigan | 3
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