THE STORY SO FAR…
On 1st July 2016, to commemorate the 100th anniversary of the start of the Battle of the Somme, The Danger Tree augmented reality art exhibition opened in Greenwich. A 2,500 sq ft unit a short walk from the Cutty Sark was transformed into the scene of a blown out building from the French / Belgium borders of 1916, thank to award- winning film set designer Kave Quinn. Stepping through a shattered shop front of broken walls, rubble and barbed wire, and with the sound of cannon fire in the distance, the audience was transported back 100 years to a war-ravaged Flanders village. Hanging from the walls still standing were the initial ten paintings from The Danger Tree collection, each beautifully lit, inviting
the audience to enter beneath the canvas as the augmented reality art is revealed through Blippar technology. Each of the 10 paintings was carefully positioned so the viewer was taken on a deliberate journey; starting at a replica model of the Danger Tree and via a walkway of duckboards, to the penultimate destination painting Black Poppies which, by the audience’s reactions, was proven to be one of the most disturbing moments in modern art, and finally to the ultimate painting; Rupert Brookes’ ‘The Soldier’, which reflects upon patriotism, idealism and optimism in the face of war. The Danger Tree exhibition garnered plaudits from the media, perhaps best summarised by the following quote from
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