FROM BOOK CLUB TO BIG BUSINESS
How Celebrities Influence Reading Culture for Profit
Since Oprah Winfrey debuted her famed book club in 1996, many celebrities have followed suit, recommending books on their websites and social media feeds. While a celebrity recommendation is a boon for an author’s sales, it also profits the person suggesting it. Here are three celebrities using their influence to boost book sales — and their own businesses. GWYNETH PALTROW The Oscar-winning actress owns a lifestyle and supplements brand called Goop, which is estimated to be worth around $250 million. Taking heed of other celebrities’ examples, Paltrow started her book club to promote books through her company’s website and on her Instagram profile. The titles complement the aims of her business, including guest opportunities and content for her podcast. The book club helps catapult Paltrow’s business beyond the fashion and film industries. REESE WITHERSPOON As the star actress in numerous films like “Legally Blonde” and “Walk the Line,” Witherspoon was already a household name when she began recommending books on social media to her more than 2.5 million followers. In addition to being an actress and avid reader, Witherspoon
also ran Hello Sunshine, a massively successful production company. After promoting books like Cheryl Strayed’s “Wild,” Delia Owens’ “Where the Crawdads Sing,” and “Daisy Jones & the Six” by Taylor Reid, her production company adapted them to the silver screen. In 2014, Witherspoon was nominated for an Oscar for her performance as the lead in the film adaptation of “Wild,” which she also produced. As a result of this lucrative business model, Witherspoon managed to sell Hello Sunshine for a reported $900 million in August 2021. EMMA ROBERTS Roberts started her Belletrist book club in 2017 alongside her friend Karah Preiss. Then, in 2019, following Reese’s footsteps, Emma started an entertainment company, Belletrist Productions. Belletrist has since produced the hit shows “First Kill” with Netflix and “Tell Me Lies” with Hulu, with the goal of creating more literary adaptations in the future. It is great that celebrities encourage people to read, but they do not do so selflessly. In fact, the primary motivation, in many cases, is to bolster their own acting and production careers or to build upon their existing lifestyle brands. We shouldn’t feel guilty for reading what they recommend, but we should realize their picks aren’t always based on what makes the best read.
Arthritis Alert YOUR GUIDE TO CONQUERING JOINT PAIN
HOW TO MANAGE THE PAIN Although arthritis has no cure, the pain and stiffness can be managed effectively. Your primary care physician might address mild symptoms or refer you to a specialist. Over-the-counter medications such as Tylenol, Advil, or Aleve can relieve some of the pain. The best treatment path is to consult an experienced physical therapist who can show you how to recover. Arthritis is a complex condition that affects millions of individuals worldwide. Its impact on joint or overall health can be significant, so it is crucial to detect it as early as possible. With proper care, you can effectively alleviate pain and stiffness and lead an active and fulfilling life. Campus Commons Physical Therapy is here to help you get back to an active and pain-free lifestyle; for all your questions and concerns, call us today.
inflammation. However, if you regularly grapple with aches, pains, and stiffness in your joints, you may have arthritis or osteoarthritis. WHAT IS ARTHRITIS? Arthritis encompasses over 100 conditions affecting joints and surrounding tissue, broadly categorized into inflammatory arthritis and osteoarthritis. Inflammatory arthritis is a systemic ailment where the body’s defense mechanisms mistakenly attack its joints and tissues.
www.campuscommonsphysicaltherapy.com 2 who tend to lead active lifestyles. Many experience occasional joint pain, especially after engaging in high-impact activities such as running. This discomfort may stem from strained muscles, tendons, or ligaments around the joint or other conditions such as tendinitis, strains, or As we age, we can feel pain in places we may not have experienced. Joint pain can become a common occurrence, especially for individuals
WHAT IS OSTEOARTHRITIS? The most prevalent form of arthritis is
osteoarthritis. It results from joint wear and tear due to age or trauma. It commonly affects weight-bearing joints like knees, hips, and the lower spine, although thumb and finger joints can also suffer.
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