Ethos Choice with Living Benefits Training Slides

Ethos Term Life – Choice with Living Benefits

A new term option is here

Ethos Term Life – Spectrum No living benefits

Ethos Term Life – Choice Living benefits for 18 conditions 1

$500K max face

$1M max face

Waterfall access

Direct tile access (+ waterfall)

Limited risk classes

Four risk classes + Table 1–10

Top-rated carrier 2

Same top-rated carrier 2

1 Eligibility is subject to underwriting. Certain applicants will receive only the Terminal Illness Rider (TIR). 2 Ameritas is rated A+ (Strong) by Standard & Poor’s Global (2/24). This is the fifth highest of Standard & Poor’s 21 ratings assigned. Standard & Poor’s rating includes Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Ameritas is also rated A (Excellent) by AM Best (5/23). The ratings assigned to Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York provide an independent opinion of each insurer’s financial strength and ability to meet ongoing insurance policy and contract obligations. Standard & Poor’s and AM Best are recognized among the top authorities in analyzing insurance companies. Ratings are current as of the respective dates shown, and subject to change. For more information, visit Ameritas’ ratings page at https://www.ameritas.com/about/.

Product specs at a glance Risk classes: Good–moderate Same knockouts as Prime, with higher CBI (credit) score risk tolerance 90% instant decision | 4 risk classes + table ratings 1-10 (living benefits available up to Table 4)

Availability All states except CA (pending regulatory approval) and NY

Age

20–50

51–60

61–65

Full details:

Term

10, 15, 20, 30 year

10, 15, 20 year

10, 15 year

Ethos for Agents Playbook Ethos Field Underwriting Guide

Max

up to $1M

up to $500K

up to $350K

Included no-cost riders ● Estate planning tools through Ethos Perks, our signature wills & trusts app (except WA & SD) ● Critical, Chronic and Terminal Illness Accelerated Benefits rider (certain applicants will receive only the Terminal Illness Rider)

Broad living benefits

Living Benefits client 1-pager

Financial power if major illness strikes

Included no-cost rider (certain applicants will receive only the Terminal Illness Rider)

2 3

Accelerates up to 90% of the death benefit

18 qualifying conditions:

Terminal Illness | Any illness or condition where life expectancy is 12 months or less. Chronic Illness | The inability to perform at least 2 activities of daily living (dressing, eating, bathing, toileting, transferring, continence) for at least 90 days or presence of a severe cognitive impairment. Critical Illness | The diagnosis of any of the following illnesses or conditions:

Invasive life threatening cancer Major burns Stroke Coma Major heart attack Aplastic anemia End-stage renal failure

Benign brain tumor Major organ transplant Aortic aneurysm ALS (Amyotrophic lateral sclerosis or Lou Gehrig’s disease)

Heart valve replacement Blindness due to diabetes Coronary artery bypass graft surgery Paralysis of two or more limbs

Even more living benefits Ethos Perks, an $898 value 1 , offers complimentary estate planning tools at no additional cost (n/a in WA, SD)

Included templates help your clients create a legally-binding: Legal will — Determines how assets are distributed, who will care for dependents, and who will manage the logistics of those decisions. Power of attorney — Hands temporary financial decision-making authority to a trusted person if someone becomes incapacitated. Living trust — Distributes money over time and allocates funds to specific needs like education and housing. Medical consent — Provides instructions to a caregiver for a dependentʼs medical emergencies. Healthcare directive — Specifies what medical actions should be taken in the event someone is no longer able to make decisions due to illness or incapacity.

Who needs estate planning? ● Parents ● Homeowners ● Student loan holders ● Newlyweds and unmarried partners How does it work? Policyowners can access all estate planning tools through their Ethos dashboard.

1 For insured and spouse

Meet Suneel At age 35, Suneel bought an Ethos Term Life – Choice policy with a 20 year term. Five years later, he was diagnosed with Stage 3 prostate cancer and had to take several months off work for treatment. Suneel exercised his policy’s Critical Illness benefit coverage to help pay his medical bills, the mortgage and other daily living expenses.

Benefit amount

90% of death benefit

$136,338

$450,000

Payment is determined by actuarial present value (APV) calculation, which is impacted by: ● Death benefit amount and ● future premiums ● Remaining life expectancy ● Actuarial discounting ● Administrative fee (up to $250) Contrast with total of premiums paid after 5 years: $2,464.20

Suneel can request a lower % to retain more of the death benefit

Original death benefit

10% of death benefit $50,000 $12.21/mo. premium

$500,000 $41.07/mo. premium

Total premiums paid to date: $2,464.20

New premium uses same risk class as before, new face amount + policy fee

For more info, see the Living Benefits client 1-pager

*Living benefit claims have no effect on comp but renewal comp is scaled down proportionally.

Selling Term with Living Benefits

The right path for your client Find out what’s most important to your clients, so you know where to start.

What’s most important?

Ethos agent portal » Quote & Application

Which tile to select?

Product

Living benefits

For good to moderate risk clients, use tile: Term with Living Benefits

Ethos Term – Choice

Return of premiums

Tile: Return of Premium Term

John Hancock Simple Term with Vitality & ROP

Price

If healthy, use tile: Term Life Insurance

Ethos Term – Prime offers best pricing

+$1M coverage

Stack coverage or use tile: Term Life Insurance

$2M max: Ethos Term – Prime

Health, credit or driving record considerations

Tile: Term Life Insurance

Our 10-minute application will find the best product for your client

Speed up your living benefits sales

Ethos Term – Choice is a competitive instant product that meets a wide array of clients and protection needs

Instant decision up to $1M gives you sales momentum

Competitive pricing for a wide range of clients

Attractive no-cost riders provide broader protection

Seamless sales process

Estate planning tools: Ethos Perks wills & trusts app 2

Designed for good to moderate risk profiles

No medical exams , just a few health & lifestyle questions

Living benefits up to 90%: Critical, Chronic and Terminal Illness Accelerated Benefits rider 1

Fully underwritten with more risk classes for more accurate offers

Write larger cases just as fast as small ones

● Need is above $1M (consider product stacking) ● Price is more important to client than living benefits ● Client has significant health, credit or driving record issues

When is term without living benefits a better fit?

1 Certain applicants will receive only the Terminal Illness Rider. 2 Except WA & SD

Compare instant offers

Pro tip: Start every living benefits sale with Ethos Term – Choice

Assumptions: 35-year old M/F, 30-year term, $300K death benefit, Preferred

Instant-issue competitor #1 ($300K max face)

Instant-issue competitor #2 ($450K max face)

Instant-issue competitor #3 ($300K max face)

Instant-issue competitor #4 ($500K max face)

Ethos Term Life – Choice

$48.00

$67.20

$90.00

$85.97

$58.24

Quote: Female

$58.75

$87.74

$90.00

$91.31

$79.94

Quote: Male

✅ Great pricing for instant-issue term with living benefits ✅ 2X competitors’ max — write 2X business in the same amount of time

*Living benefit claims have no effect on comp but renewal comp is scaled down proportionally.

Living benefits eligibility

Preferred Plus–Table 4 includes the Critical, Chronic & Terminal Illness Accelerated Death Benefit Rider.*

Approved with living benefits

Ethos Term Life – Choice living benefits

Start a quote or app directly from the Term with Living Benefits quoter tile

Approved without living benefits

Table ratings 5–10 come with the Terminal Illness Rider only.

are based on underwriting

Routed to TruStage products

Declines

*Note: California applicants age 65 are not eligible for critical illness living benefits.

3 ways to start a sale*

Recommended: Start an agent-assisted application to better help your clients & close the sale sooner. 1 2 3 Run a quote and email it to your client. They can fill out the app from the link in the email. Send clients your Ethos agent website , and have them schedule an appointment. ● Note: Clients cannot directly submit an application for Term with Living benefits from your agent website.

*In states where you are licensed.

Product sales flow

How to get started

New tile on Quoter

Quote

Continues next page

Quote, cont’d.

Prescreen for knockout conditions

If your client has one of these conditions, they are not eligible for Ethos Term Life — Choice. We recommend returning to the quoter and choosing the Term Life Insurance or Final Expense Whole Life tile.

Quote result

Agent-assisted application begins from the quote

Approval

Client can adjust coverage amount and term length

Checkout

No-cost living benefit rider included in checkout screen

Other UW decisions

Adjusted offer with living benefits Client is able to adjust coverage amount and term length

Adjusted offer without living benefits Client is able to adjust coverage amount and term length

Manual underwriting 5-10% of cases. Payment info is required to continue

If your client is declined, you and your client receive an email notification that invites them to apply for TruStage™ Term Life.

Decline

Pivot your sale to simplified issue coverage:

TruStage™ Term Life Coverage up to $300K

TruStage™ Advantage Whole Life Coverage up to $100K

Where to go for …

For agent questions about …

Agents should …

Go to the Ethos Term – Choice Product & Sales Resources page, Ethos for Agents Playbook, or Ethos Field Underwriting Guide

Product features

Contact Ethos agent support at (415) 639-3968 or agents@getethos.com

Post-sale servicing

Client servicing, including activation of accelerated death benefits

Contact Ethos customer support at (888) 384-6754 or support@ethoslife.com

FAQs

Is there manual underwriting for Choice? We estimate 5–10% of cases will be routed to manual underwriting.

If my client is declined for Ethos IUL, should they try Ethos Term – Choice? Due to similar underwriting rules for both products, declined Ethos IUL applicants are encouraged to apply for TruStage™ Advantage Whole Life. How can I ensure my client gets Ethos Term – Choice with Living Benefits vs. another term product Ethos offers? Start a quote using the Term with Living Benefits tile in the quoter. Our standard product routing may present a term product that does not offer living benefits.

What will my client be redirected to if they fail to meet Ethos Term – Choice with Living Benefits eligibility? Some applicants will get the Terminal Illness rider only. Applicants who do not qualify for Ethos Term – Choice at all will be invited to apply for TruStage™ Term Life or TruStage™ Advantage Whole Life. If an agent is appointed in California, what product will they see for a California client? Until regulatory approval is received for California sales, agents who start a quote from the product tile will not be able to quote Ethos Term – Choice in California. Via our standard product routing, the product will be available but without living benefits.

The information herein is provided solely for educational purposes to provide you with information about products and services offered through Ethos. Ethos Term Life – Choice (form 3034 and state variations) is issued by Ameritas Life Insurance Corp. The product is not available in NY. Critical, Chronic and Terminal Illness Accelerated Benefits rider (Form ICC16 CCTIABR 11-16). Ameritas and Ethos Technologies Inc., are separate, independent entities. Ameritas® is a marketing name for subsidiaries of Ameritas Mutual Holding Company, including, but not limited to, Ameritas Life Insurance Corp. in Lincoln, Nebraska and Ameritas Life Insurance Corp. of New York (licensed in New York) in New York, New York. Each company is solely responsible for its own financial condition and contractual obligations. For more information about Ameritas®, visit ameritas.com. Ameritas and Ethos Technologies Inc., are separate, independent entities. Ethos offers policies issued by Ameritas Life Insurance Corp. (not licensed in New York). Products and their features may not be available in all states.| CIB-142

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