For Agent Use Only
Ethos Term Life – Choice with Living Benefits
For Agent Use Only
Product specs at a glance
Risk classes: Good–moderate Same knockouts as Prime, with higher CBI (credit) score risk tolerance 90% instant decision | 4 risk classes + table ratings 1-10 (living benefits available up to Table 4) Availability All states except NY
Full details: • Ethos for Agents Playbook • Ethos Field Underwriting Guide
Age
20–50
51–60
61–65
Term
10, 15, 20, 30 year
10, 15, 20 year
10, 15 year
Max
up to $1M
up to $500K
up to $350K
Included no-cost riders ● Estate planning tools through Ethos Perks, our signature wills & trusts app (except SD, WA, AK, and LA) ● Critical, Chronic and Terminal Illness Accelerated Benefits rider (certain applicants will receive only the Terminal Illness Rider1)
1 The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product.
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For Agent Use Only
Broad living benefits Financial power if major illness strikes
Living Benefits client 1-pager
3 2 1
Included no-cost rider (certain applicants will receive only the Terminal Illness Rider)
Accelerates up to 90% of the death benefit
18 qualifying conditions: Terminal Illness | Any illness or condition where life expectancy is 12 months or less. Chronic Illness | The inability to perform at least 2 activities of daily living (dressing, eating, bathing, toileting, transferring, continence) for at least 90 days or presence of a severe cognitive impairment. Critical Illness | The diagnosis of any of the following illnesses or conditions:
| Invasive life threatening cancer | Aplastic anemia | End-stage renal failure | Benign brain tumor | Major organ transplant | ALS (Amyotrophic lateral sclerosis or Lou Gehrigʼs disease) | Major heart attack
| Aortic aneurysm | Major burns
| Heart valve replacement | Blindness due to diabetes | Paralysis of two or more limbs | Coronary artery bypass graft surgery
| Stroke | Coma
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The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product.
For Agent Use Only
Critical illness: a closer look Look under the hood and compare whatʼs really covered
Versus a leading competitor: ● 7 more critical illness triggers ● Totalling an estimated 1.64M additional medical incidents annually in the U.S. Hereʼs how often our additional covered critical illnesses happen in the U.S. every year: Critical Illness | The diagnosis of any of the following illnesses or conditions:
| Aortic aneurysm (200,000) 5 | Major burns (32,540) 6 | Stroke | Coma (890,100) 7
| Invasive life threatening cancer | Aplastic anemia (750) 1 | End-stage renal failure | Benign brain tumor (17,112) 2 | Major organ transplant | ALS (Amyotrophic lateral sclerosis or Lou Gehrigʼs disease)
| Major heart attack | Heart valve replacement (100,000) 3 | Blindness due to diabetes | Paralysis of two or more limbs | Coronary artery bypass graft surgery (400,000) 4
Estimates of incidence per 100,000 people per year are applied to 345M U.S. population to approximate total annual incidents. Sources: 1 AAMDS International Foundation (average of 600-900 annual estimate used) | 2 Duke University School of Medicine, 2024 | 3 Cleveland Clinic (est. 90,000), The Texas Heart Institute (est. 106,000) | 4 National Institutes of Health, 2023 | 5 Society for Vascular Surgery | 6 American Burn Association, 2024 report preview | 7 National Institutes of Health, 2022
The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product.
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For Agent Use Only
Even more living benefits Ethos Perks, an $898 value 1 , offers complimentary estate planning tools at no additional cost
Included templates help your clients create a legally-vetted:
Legal will — Determines how assets are distributed, who will care for dependents, and who will manage the logistics of those decisions.
Who needs estate planning? ● Parents ● Homeowners ● Student loan holders ● Newlyweds and unmarried partners
Power of attorney — Hands temporary financial decision-making authority to a trusted person if someone becomes incapacitated. Living trust — Distributes money over time and allocates funds to specific needs like education and housing. Medical consent — Provides instructions to a caregiver for a dependentʼs medical emergencies. Healthcare directive — Specifies what medical actions should be taken in the event someone is no longer able to make decisions due to illness or incapacity.
•
How does it work? Policyowners can access all estate planning tools through their Ethos dashboard.
1 Estate planning tools are available under the Perks benefit issued with eligible policies sold through Ethos. Policies issued in SD, WA, AK, and LA are not eligible to receive the Ethos Estate Planning perk.
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For Agent Use Only
Meet Suneel
At age 35, Suneel bought an Ethos Term Life – Choice policy with a 20 year term. Five years later, he was diagnosed with Stage 3 prostate cancer and had to take several months off work for treatment. Suneel exercised his policyʼs Critical Illness benefit 1 coverage to help pay his medical bills, the mortgage and other daily living expenses.
Benefit amount
90% of death benefit
$136,338
$450,000
Payment is determined by actuarial present value (APV) calculation, which is impacted by: ● Death benefit amount and ● future premiums ● Remaining life expectancy ● Actuarial discounting ● Administrative fee (up to $250)
Suneel can request a lower % to retain more of the death benefit
Original death benefit
10% of death benefit
$500,000 $41.07/mo. premium
$50,000 $12.21/mo. premium
Contrast with total of premiums paid after 5 years: $2,464.20
Total premiums paid to date: $2,464.20
New premium uses same risk class as before, new face amount + policy fee 2
For more info, see the Living Benefits client 1-pager
1 The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product. 2 Living benefit claims have no effect on compensation, but renewal compensation is scaled down proportionally.
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For Agent Use Only
The right path for your client Find out whatʼs most important to your clients, so you know where to start.
What’s most important? Which tile to select?
Product
Ethos agent portal » Quote & Application
Living benefits
For good to moderate risk clients, use tile: Term with Living Benefits
Ethos Term – Choice
Return of premiums
Tile: Return of Premium Term
John Hancock Simple Term with Vitality & ROP
Price
If healthy, use tile: Term Life Insurance
Ethos Term – Prime offers best pricing
+$1M coverage
Stack coverage or use tile: Term Life Insurance
$2M max: Ethos Term – Prime
Health, credit or driving record considerations
Tile: Term Life Insurance
Our 10-minute application will find the best product for your client
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For Agent Use Only
Speed up your living benefits sales Ethos Term – Choice is a competitive instant product that meets a wide array of clients and protection needs
Instant decision up to $1M gives you sales momentum
Competitive pricing for a wide range of clients
Attractive no-cost riders provide broader protection Estate planning tools: Ethos Perks wills & trusts app 2 Living benefits up to 90%: Critical, Chronic and Terminal Illness Accelerated Benefits rider 1
Designed for good to moderate risk profiles
Seamless sales process
No medical exams , just a few health & lifestyle questions
Fully underwritten with more risk classes for more accurate offers
Write larger cases just as fast as small ones
● Need is above $1M (consider product stacking) ● Price is more important to client than living benefits ● Client has significant health, credit or driving record issues
When is term without living benefits a better fit?
1 Certain applicants will receive only the Terminal Illness Rider. The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product. 2 Except WA & SD
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For Agent Use Only
Compare instant offers Pro tip: Start every living benefits sale with Ethos Term – Choice
Assumptions: 35-year old M/F, 30-year term, $300K death benefit, Preferred
Instant-issue competitor #1 ($300K max face)
Instant-issue competitor #2 ($450K max face)
Instant-issue competitor #3 ($300K max face)
Instant-issue competitor #4 ($500K max face)
Ethos Term Life – Choice
$48.00
$67.20
$90.00
$85.97
$58.24
Quote: Female
$58.75
$87.74
$90.00
$91.31
$79.94
Quote: Male
Great pricing for instant-issue term with living benefits 2X competitorsʼ max — write 2X business in the same amount of time
*Living benefit claims have no effect on comp but renewal comp is scaled down proportionally.
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For Agent Use Only
Living benefits eligibility
Preferred Plus–Table 4 includes the Critical, Chronic & Terminal Illness Accelerated Death Benefit Rider.*
Approved with living benefits
Ethos Term Life – Choice living benefits
Start a quote or app directly from the Term with Living Benefits quoter tile
Approved without living benefits
Table ratings 5–10 come with the Terminal Illness Rider only.
are based on underwriting
Routed to TruStage products
Declines
California applicants age 65 are not eligible for critical illness living benefits. The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product.
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For Agent Use Only
How to get started
New tile on Quoter
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For Agent Use Only
Quote
Continues next page
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For Agent Use Only
Quote, cont’d.
Prescreen for knockout conditions
If your client has one of these conditions, they are not eligible for Ethos Term Life — Choice. We recommend returning to the quoter and choosing the Term Life Insurance or Final Expense Whole Life tile.
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For Agent Use Only
Quote result
Agent-assisted application begins from the quote
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For Agent Use Only
Approval
Client can adjust coverage amount and term length
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For Agent Use Only
Checkout
No-cost living benefit rider included in checkout screen
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For Agent Use Only
Other UW decisions Adjusted offer with living benefits Client is able to adjust coverage amount and term length
Manual underwriting 5-10% of cases. Payment info is required to continue
Adjusted offer without living benefits Client is able to adjust coverage amount and term length
● Detailed EHR, ETI & APS status updates ● Available on portal home page, Customer pages and via proactive agent & client email/SMS ● Info includes next steps, timeframe & any action needed If your client is declined, youʼll receive an email encouraging you to invite the client to apply for TruStage™ Term Life.
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For Agent Use Only
Decline
Pivot your sale to simplified issue coverage:
TruStage™ Term Life Coverage up to $300K
TruStage™ Advantage Whole Life Coverage up to $100K
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For Agent Use Only
FAQs
Is there manual underwriting for Choice? We estimate 5–10% of cases will be routed to manual underwriting.
If my client is declined for Ethos IUL, should they try Ethos Term – Choice? Due to similar underwriting rules for both products, declined Ethos IUL applicants are encouraged to apply for TruStage™ Advantage Whole Life. How can I ensure my client gets Ethos Term – Choice with Living Benefits vs. another term product Ethos offers? Start a quote using the Term with Living Benefits tile in the quoter. Our standard product routing may present a term product that does not offer living benefits.
What will my client be redirected to if they fail to meet Ethos Term – Choice with Living Benefits eligibility? Some applicants will get the Terminal Illness rider only 1. Applicants who do not qualify for Ethos Term – Choice at all will be invited to apply for TruStage™ Term Life or TruStage™ Advantage Whole Life.
If an agent is appointed in California, what product will they see for a California client? Until regulatory approval is received for California sales, agents who start a quote from the product tile will not be able to quote Ethos Term – Choice in California. Via our standard product routing, the product will be available but without living benefits.
1 The Critical, Chronic and Terminal Illness Accelerated Benefits rider is not a long-term care product.
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