Revitalize Your Marketing Approach
Marketing trends come and go as often as the seasons. Every few months, a new trend gains traction, and businesses nationwide scramble to make adjustments to ensure their marketing efforts connect with their potential clientele and are easily visible online. If you’re not in the nitty-gritty of the marketing world, simply learning about these new fads can be exhausting. Search engines constantly change the parameters determining what web pages appear earlier in search results, and new studies regularly showcase the “best” ways to connect with customers.
That way, they can learn about these topics while doing other things, such as exercising, driving, cooking, or any other activity where they cannot read. This also helps them connect better with the business owner, as podcasts provide a voice for listeners to hear. You should not forgo blogs altogether, but the rate at which you produce them should lessen if you’re making a podcast. Just ensure you’re letting your audience know where to find your podcast through email or direct marketing efforts!
Build your brand. Branding is not a new marketing trend, but it remains one of the most important things you
With 2024 over halfway gone, it’s time to review your marketing efforts again and determine whether any changes are necessary. Below, you’ll find four recent marketing trends that can boost your business once they are established.
can do for your business. When you think about some of the most well- known and respected brands, like Nike,
McDonald’s, or Heinz, they usually aren’t producing the highest quality or lowest price products. Instead, they’ve built a brand people can easily identify and want to be associated with. Your business may never reach the heights of these industry titans, but you can build an audience that supports your business through branding. Find what makes your business stand out and use it to build your brand.
Expand to other social media platforms.
You likely have a personal account on four or five different social media platforms, but what platforms do you
use for your business? Most businesses stick to the more popular options, like Facebook and Instagram, to promote their services and connect with customers, but these platforms might not be the best way to spread awareness about your brand. You need to go where potential customers are. Create a business profile on LinkedIn; use TikTok to promote any products, services, or sales your business offers; and create an account on X (formerly Twitter) to connect with a broader audience. Utilizing these platforms will help grow your business at a lower cost than other traditional marketing methods. Ditch blogs and start creating podcasts. There was a time when blogs were an essential part of everyone’s marketing strategy, but potential clients read blogs less often these days. Instead, many individuals would prefer to listen to the information through a podcast.
Shorten your content. Over the last few years, Google and other search
engines have upended the parameters that determine the top search results. Long-form content used to be the safe bet, but that is no longer the case. If you’re still writing content over 2,000 words for your website, you need to cut back. Most of your content should be between 400–700 words, but remember this could change within the next few months. People don’t want to read pages and pages of text. Cut back on your word count, but ensure your content is concise and compelling — no fluff. Marketing is an ever-changing part of your business. By staying on top of trends and implementing the proper tactics, you can ensure your marketing strategy is effective for years.
2 TreeServiceDigital.com
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