PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1185 Hightower Trail #501673 Atlanta, GA 30350 770-637-3707 TreeServiceDigital.com
Your one-stop shop for all of your digital marketing needs.
Inside This Edition
1. Unplug and Unwind This August 2. Today’s Most Popular Marketing Trends 3. The Truth About France’s Marie Antoinette 4. Moms’ Startup Disrupts the Baby Formula Market
BOBBIE IS UNSTOPPABLE OPPOSITION FUELS LAURA MODI’S SUCCESS
The Challenge Modi couldn’t have chosen a more difficult industry to enter. Abbott Laboratories, Nestle, Mead Johnson, and Perrigo had consolidated control of the U.S. baby formula market for years. Additionally, Modi’s background proved to be of no help when she made the rounds of venture capital firms in 2018. Eight months pregnant and driven by her mission, Modi met rejection after rejection from prospective funders who dismissed her as an overwrought mom. The chilly response just inspired her to work harder. “When someone comes in and personally doubts you, it creates this fire and fuel to exceed expectations beyond anything else,” Modi told listeners at a recent CNBC Changemakers conference in New York. She recalls her father’s advice
Laura Modi was shopping for formula in 2016 to supplement her baby’s diet when she realized none of the options on the shelves of her local store were acceptable. She was forced to buy formula containing corn syrup, fillers, and palm oil — products she chose not to eat. A few years later, pregnant with her second child and motivated by that memory, Modi left her job at Airbnb in 2018 to co-found Bobbie Baby, LLC, with fellow Airbnb manager Sarah Hardy. They aimed to make a baby formula that used organic milk rather than corn syrup. With management experience as head of host operations at Airbnb and a previous position as a product operations manager at Google Finance, Modi thought her tech-company background would help her secure financing.
when she faced naysayers growing up in Ireland. “In anything I ever did, he was like, ‘You go prove them wrong.’” The Solution Modi eventually won funding from venture capitalists who could see a need for a healthy, organic infant formula. Bobbie’s baby formula, which contained no fillers, corn syrup, or palm oil, was the first to win organic certification from the U.S. Department of Agriculture and the European Union (EU). After winning approval from the FDA to market its formula in 2021,
Continued on Page 3 ...
4 TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com
Made with FlippingBook Ebook Creator