Newsletter/Mailing List AUDIT Current Insights, as of October 2020: ● Contacts: 184 ● Campaigns sent per month: 1 ● currently utilised to share board meetings and announcements ● well organized email lists RECOMMENDATIONS ● Create a diversified content strategy to appeal to different audiences
○ Offer subscribers first glance to upcoming properties for sale (will be valuable to homebuyers, investors, builders and community developers) ○ use it as an opportunity to educate and inform about MALB and their programs ○ Details of their projects’ impact to the community (leaders, nonprofit organizations and the community at large will benefit from these) ● Embed a pop-up signup form on the website to build list ● Create an email list for prospective homebuyers
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 9
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