MALB Social Media Strategy

Table of Contents Table of Contents

1

Brand Overview

5 5 6

About Metro Atlanta Land Bank

SWOT Analysis

Social Media Strategy

7

Draft Website

10

Newsletter/Mailing List

11

Facebook Linkedin Instagram

12 13 14 16 17 19 22 22

Social Media Strategy Snapshot

Social Media Action Plan Social Media Content Plan

Posting Schedule

Further Recommendations

Metro Atlanta Land Bank ​ | Social Media Marketing Strategy Plan 1

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