● Mission driven organization with a strategically planned vision and clear performance indicators WEAKNESSES ● Improvement in quality of photos is needed ● Previous branding and website was outdated ● Lack of social media presence OPPORTUNITIES ● The organization is currently undergoing a rebrand and website redesign ● Social media profiles are being created ● Expansion to include additional cities will in turn expand the brand’s reach THREATS ● Inventory can be limited ● Appealing to investors and securing funding can be challenging
Metro Atlanta Land Bank | Social Media Marketing Strategy Plan 3
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