Alphas are predicted to be more demanding than any other cohort before them. 70% of global consumers say Alphas have unrealistic expectations around online shopping, delivery and availability. (Wunderman Thompson) Gen Z is considered the most climate - conscious cohort and sustainability is what drives decision -making. (WGSN) Colors are meant to create a dopamine e ect. They are selected to help motivate pleasure, happiness and a sense of reward. (Cleveland Clinic)
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