ESMT ALUMNAE SUCCESS STORIES
and inspire teams with a clear purpose. The global perspective and innovative mindset I gained at ESMT has been invaluable, especially in a sector as dynamic as cleantech, where fresh thinking is the fuel for real progress.”
practical challenges and global networks – and I’m deeply grateful I did. Every day, the school offered an opportunity for growth, both intellectual and personal.” What single course, project, initiative or programme aspect was your favourite part? “While every class left its own mark, the course that truly resonated with me was Sales and Marketing in the Digital World . This wasn’t just another marketing module; it was an intensive exploration of how technology continuously reshapes the way we connect with customers. “I sharpened my skills in digital storytelling, data-driven decision-making and, above all, I learned how to craft campaigns that resonate with real people in a noisy, ever-changing marketplace. The practical projects challenged me to apply theory to live cases, making every insight memorable.” “The global perspective and innovative mindset I gained at ESMT has been invaluable, How has the programme made a difference to your career and development as a manager? “The MBA at ESMT was a launchpad – a transformative crossroads that opened unexpected doors. Afterwards, I joined Invest Lithuania, a prestigious especially in a sector as dynamic as cleantech”
JUSTINA GENEVICIUTE Qualification: Global online MBA, class of 2023 Current role: Senior investment advisor, cleantech and green economy, Invest Lithuania Can you tell us a little bit about yourself and your career to date? “My professional journey spans two decades across four countries: the UK, Spain, the Netherlands and, now, my home country, Lithuania. My career has been far from linear. I’ve had the privilege to innovate in fintech, navigate the luxury yachting industry and ignite momentum in the cleantech sector. “My current role focuses on driving the green economy forward. Every move and every position has added a colour to my professional journey, but the decision to return home was deeply personal: a chance to invest my global experience in Lithuania’s sustainable future.” Why did you decide to study for an MBA at ESMT? “Choosing ESMT Berlin was born from my hunger for challenge and community. I yearned for an environment that celebrated diversity, where I could learn alongside people from every corner of the world – hence, I chose an online MBA. “Germany’s reputation for excellence in business education and innovation drew me in, but ESMT’s vibrant, international spirit sealed my decision. I wanted to immerse myself in cutting-edge theory,
Can you give an example of a lesson learnt during your
programme that you have been able to apply to your current role and workplace? “One standout lesson was the power of customer-centricity. I realised that great managers don’t just serve clients: they anticipate their needs and build genuine trust. Applying this, I revamped our marketing campaigns at Invest Lithuania. “By centring the narrative around our investors’ aspirations and challenges, our response rates soared and relationships deepened. Equally important was the sense of teamwork I developed at ESMT. Working in diverse, high-pressure groups taught me empathy, adaptability and the value of collective intelligence – and that is a mindset I carry into every project.”
What are the next steps on your career journey?
“Right now, I am exactly where I want to be: making a difference in Lithuania’s transition towards a greener, more innovative economy. In the future, I see myself delving even deeper into the world of sustainability and clean technologies, becoming a true expert who inspires collaboration and change on a global scale. “My journey is far from over;
government agency. More than the job itself, ESMT helped me evolve from a manager into a leader. “I learned to
every day brings a new opportunity to grow, lead and leave a legacy for the next generation.”
adapt quickly, communicate across cultures
Ambition • ISSUE 5 • 2025 27
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