Store Design, Visual Merchandising and Shopper Marketing
Course Length/Time: 6 Weeks (2 hours a week)
Level:
Advanced
Course Description:
Have you ever wondered how the retail environment influences your shopping behavior? In this course you will learn the secrets of how marketers can use factors like colors, scents, store layouts and merchandise presentations to influence consumers. In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this MOOC, you will be introduced to shopper marketing. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the MOOC is also firmly grounded in consumer and psychological research. In the lessons, I will draw on both the recent research literature and my own experience in marketing consulting and consumer research
Cost: Free
Course will require you to create a free account
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