CBEI Central Wisconsin Fall 2025 Report

County Economic Statistics Table 8 Help Wanted Advertising (First Quarter 2025)

Stevens Point

Wausau

Marshfield

Wisconsin Rapids

Merrill

Index # 2025 Q3

% ∆ Yr. Ago

Index # 2025 Q3

% ∆ Yr. Ago

Index # 2025 Q3

% ∆ Yr. Ago

Index # 2025 Q3

% ∆ Yr. Ago

Index # 2025 Q3

% ∆ Yr. Ago 24.4%

1431

23.5% 1791

36.8% 1419

92.8% 1353

46.3% 1591

Description: • Presents index values for online job advertising for Stevens Point, Wausau, Marshfield, Wisconsin Rapids, and Merrill Analysis: • Help Wanted Advertising is a leading indicator of local labor market conditions. • All areas experienced an increase in online job advertising over the year, indicating a healthy labor market. Table 9 Unemployment Claims - Portage, Marathon, and Wood Counties (Third Quarter 2025) Portage Marathon Wood Weekly Average 2025 Q3 % ∆ Yr. Ago Weekly Average 2025 Q3 % ∆ Yr. Ago Weekly Average 2025 Q3 % ∆ Yr. Ago

New Claims Total Claims

34

-26.0% 21.7%

54

-28.0% 51.4%

45

-31.8% 24.0%

168

418

253

Description: • New Claims: Weekly average of new claims for Third Quarter 2025 • Total Claims: Weekly average of total claims for Third Quarter 2025 Analysis: • Initial claims for unemployment insurance are often a good leading economic indicator in predicting changes in consumption spending • The weekly average number of new claims has fallen, indicating declining layoffs for the Central Wisconsin region. • The weekly average of toral claims, however, has increased, suggesting that those who are unemployed are having a more difficult time finding a new job. Note: Weekly average for Q3 takes average initial claims for weeks 27-39 as defined on Dept. Workforce Development calendar

Central Wisconsin Report - Fall 2025

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