Table 10 County Sales Tax Distribution (Third Quarter 2025) Portage Marathon
Wood
2025 Q3 (x1000) $2,530.03
% ∆ Yr. Ago
2025 Q3 (x1000)
% ∆ Yr. Ago
2025 Q3 (x1000)
% ∆ Yr. Ago -9.3%
County Sales Tax Distribution
16.0% $4,885.57
14.0% $2,348.13
Description: • Tax collections in thousands of dollars. • The county sales tax rate of 0.5% is placed on retailers that make taxable sales. • Changes in county tax collections is a good indicator of changes in retail activity in Central Wisconsin. Analysis: • County sales tax collections increased over the last year in Portage and Marathon Counties while falling in Wood County.
Housing and Construction Table 11 National Affordability Index (September 2025)
Years
Median Price Existing Single Family Home
Mortgage Rate Monthly P & I Payment
Payment as % of Income
Median Family Income
Qualifying Income
Composite
2024 Q3 2025 Q3
$399,200 $420,700
7.28 6.43
$2,185 $2,112
26.6 23.9
$98,705 $105,946
$104,880 $101,376
94.1
104.5
Description: • Composite Index measures affordability. An index of 150 means that a family earning the median family income has 150% of income necessary to qualify for a conventional loan covering 80% of a median price single-family home. Analysis: • Despite increasing median home prices, affordability improved modestly over the last year with median family in- comes rising and mortgage rates declining over the year. • Wisconsin residents relative to the nation enjoy greater housing affordability with a composite of 127 and a lower state median housing price of $337,000 (wra.org).
16
Center for Business and Economic Insight
Made with FlippingBook Learn more on our blog