Welcome to dnata Travel Europe. We are a family of consumer and business to business travel brands which are, collectively, chosen by over three million people in the UK for their holidays each year. Our brands span the full spectrum of travel products and services. We work across the long and short haul sectors with expertise in aviation, accommodation, cruising, car hire and every ancillary industry, and partner with everyone from independent agents to international businesses. We’re as at home in luxury as we are in low-cost, and in building technologies as we are in bricks and mortar travel agencies. And, as members of the global dnata Group, we’re part of a network that spans 85 countries and employs 41,000 people, who are driven by a shared vision to be the most admired air and travel services provider in the world. The strength of any family comes from the way its constituent elements work together to create something more powerful than the sum of its parts. As you will see in the subsequent pages, our brands are award-winning, market-leading, performance-driven businesses in their own right, with proud track records in delivering successful partnerships and delighting their customers. Collectively, however, they offer a truly unified and irresistible industry force, defined by both scale and efficiency. Their individual strengths and personalities are enhanced by a set of common values that include passion, professionalism, versatility, expertise and a commitment to the highest standards of customer service – meaning our customers, partners and people can trust in the integrity of any experience they have with any element of dnata Travel Europe. Truly, we are stronger together. I’m pleased to introduce you to our family and look forward to building a successful partnership with you.

John Bevan CEO



Together, Gold Medal and Travel 2 have over 80 years’ experience delivering tailor-made long haul travel services to the UK’s travel trade. In fact, we’re proud to say that we are 100% trade-only brands, working hard to support more than 4,000 travel agents with everything from flights and hotels, to cruises, car hire and excursions. Using dedicated sales teams and bookable websites, we give our agent partners access to fares from over 135 of the world’s leading airlines and a portfolio of over 100,000 hotels and resorts across the globe. Although we’re proud of our size, we’re prouder still of the relationships we have with our agent partners and the personal service promise we make to them. That commitment, combined with the depth of our expertise and the professionalism of our teams, has seen both Gold Medal and Travel 2 awarded with multiple industry accolades by our peers over the years. As a dynamic and respected force in the UK travel trade, we are looked to for leadership, consulted on critical industry issues and expected to be a source of innovation in everything from training to technology. It’s a challenge we happily embrace, as we work with our partners and fellow brands in the dnata Travel Europe family to continuously improve the scope, scale and value of our proposition.

Lisa McAuley Managing Director



As consumers rediscover the high street travel agent, the value of their knowledge and the security they offer, our role as the UK’s largest intermediary will be ever more important. Our unrivalled network of partnerships across the travel supply chain, and the continued investment in our teams, services and products, mean that in the year ahead we will grow and consolidate our position as a leader in the UK industry. wHAT TO LOOK FORWARD TO IN 2019 AND BEYONd



Travel Republic is one of the most well- established online travel agents in Europe, with millions of holidaymakers booking annually with us. Our customers are able to tailor-make the perfect holiday with our expert travel knowledge and breadth of choice. We go a step further by offering transfers, attractions and even travel insurance, making it easier for customers to plan their trip in one place, whether that’s online, through our app, social channels or by phone. With a lowest price guarantee, our holidays are very competitively priced thanks to our significant group buying power, sophisticated technology and a highly efficient operating model backed by excellent service. We take pride in helping our customers to book their dream holidays. It’s what we’ve been doing since 2003. Travel Republic is proud to be part of the dnata Travel Europe family, working collaboratively with our brands and partners.

Frank Rejwan Managing Director



Beach Holidays To Suit Every Budget Making it easier for customers to find their perfect beach holiday, no matter their budget, with a new search function where customers can select from a maximum budget range of £250, £500, £750 & £1,000 and see holidays that fit within that price bracket. ‘All In’ For The Whole Family A handpicked selection of the best all-inclusive family hotels where activities, entertainment and kids clubs are all included. Year-on-year for the first three months of 2019, all-inclusive bookings have increased by 7%. Go Somewhere New Every month we’ll ‘hero’ a destination as part of our ‘Go Somewhere New’ programme, promoting relevant content that will delight and inspire the customer in planning their next getaway. The first of these is Japan, where demand has increased by 30% thanks to the Rugby World Cup. Brand Campaign Our new brand campaign, with adverts promoting our £49pp deposit, will continue to be visible on TV and we’ll further promote our destination breadth in print titles through partnership activity with Dubai, Antigua and Majorca. wHAT TO LOOK FORWARD TO IN 2019 AND BEYONd



We were founded 40 years ago, from a recognition that British travellers wanted more from their holidays than a flight and hotel. We’ve serviced and grown that wanderlust with award-winning professionalism, expertise and dedication ever since, building a reputation as one of the most reliable and knowledgeable long haul tailored travel specialists in the UK. Our team of expert travel advisors, whether in our call centre or one of our shops across the UK, collectively boast almost 800 years of selling holidays to now more than 200,000 people annually. This means those customers can choose from 200 destinations and 5,000 hotels, confident that they’ll be given recommendations tailored to their needs and preferences. Our brand is built on trustworthiness, transparency and an appreciation that true value comes not just from a great price, but also the lifetime memories we’re helping to create. We take that responsibility very seriously, with a commitment to deliver both the highest levels of customer service and positive relationships with our partners. We believe that is how you create loyalty, and the kind of long-term and deep connections that lead to something truly special. In our 40 years, we’ve made memories for hundreds of thousands of people with our partners. As part of dnata Travel Europe, we’re looking to create even more as we enter our next chapter.

Lesley Rollo Managing Director




This year will see the launch of Travelbag’s new brand proposition and look across all customer touchpoints. Bright, fresh and contemporary, it is a bold statement of ambition that, in this our 40th year, we intend to reclaim our

heritage as the UK’s favourite tailored travel provider. Our new position reflects our belief that travel should be:



Under new leadership, with an expanding digital and high street presence (we’ll be opening three new shops across the UK before the end of 2019, and three more in 2020), and a raft of new partnerships, it is the start of an exciting new chapter.



Our goal is to make the process and experience of finding, buying and taking a flight as easy and as stress-free as possible. Using intuitive technology, years of expertise and a user-first approach, we give travellers quick and easy access to millions of airfares on routes around the world that are bookable online or over the phone – as well as access to over 40,000 hotels and car hire access in 8,500 locations globally. We became part of dnata Travel Europe in 2014 and since then have become the go-to flight and travel search and comparison platform for nearly 150,000 long haul travellers from the UK a year. People come to us because they know they’ll find not only the best value prices for their flights, but also a host of useful, actionable information that will make their journey smoother – from carry-on luggage guides to a breakdown of the fitness facilities at major airports. We know air travel, and we know what air travellers need. It’s as simple as that. In 2018, we were named best UK flight comparison site by the ‘Which?’ consumer advice group. Netflights is proud to be a part of the dnata Travel Europe family. As we grow, so do our sibling brands, to offer our customers and partners an ever wider and deeper proposition that encompasses the entire travel universe.

Andrew Shelton Managing Director



International Expansion The launch of Netflights Dubai is coming this summer, which will be followed by dedicated websites for Ireland and Germany by the end of the year. Additional international markets will be added in 2020. De-stressing The Experience Of Finding, Buying And Taking A Flight Our focus in 2019 will be on: wellness – mental and physical – and how our platform’s purpose is to make the experience of finding, buying and taking a flight as stress-free as possible. We’ll be partnering with a leading UK mental health charity on a range of activations to support the wellbeing of our customers, our staff and our industry. Netflights Premium Capitalising on the growing demand that we are seeing for premium flights, we will be launching dedicated pages on our website for travellers who enjoy the finer things – but who still appreciate great value. wHAT TO LOOK FORWARD TO IN 2019 AND BEYONd



Part of the Gold Medal Travel Group, PURE LUXURY creates bespoke itineraries to some of the world’s leading five-star resorts. PURE LUXURY has its own well-travelled and experienced sales team, along with a concierge service with more than 100 years of collective experience of sourcing, tailoring and creating exquisite experiences for its customers.

Imagine Cruising has expertise in both the retailing and tour operating of cruises.

With offices in the UK, Cape Town, Brisbane and Dubai, Imagine Cruising works with all of the leading international cruise lines to provide more than 50,000 travellers every year with a range of cruise options around the world.

The Global Travel Group has over 25 years’ experience in inspiring people to run their own successful travel businesses in the UK. Acting as a consortia, today Global represents 350 members who benefit from negotiated commercial terms with leading suppliers, in- house technology and ATOL bonding – allowing them to dynamically package and tailor holidays to their clients’ needs. The Global Travel Group became part of dnata in late 2014.

Standalone brands within the 100% trade business.

Simply Luxury by Travel 2 provides the finest luxury holidays to both long and short haul destinations, with hotels hand-selected to ensure holidays are perfectly tailored to clients’ requirements. Cruise Plus by Travel 2 provides cruise holidays with a bespoke touch, packaging flights with an ocean, river, luxury or expedition cruise and pre- and post-accommodation and touring to create the itinerary of a lifetime.

Sunmaster offers great value holidays to sunny destinations for many thousands of UK customers each year.

Triton Rooms is an online accommodation supplier.

Acquired by dnata in late 2014 – as part of Stella Travel Services – bookings can be taken on the phone via its call centre, or online.

Triton Rooms provide instant availability to over 140,000 accommodation options in 150 countries, covering hotels, villas and apartments, drawn from the leading bedbanks.



an Award- winning family

For all of the brands in the dnata Travel Europe family, our greatest measurements of success are happy customers who book with us year after year, contented and productive people and satisfied partners who want to work with us again and again. But we’re very pleased to have been recognised for excellence by our industry peers on a regular basis over the years. Here’s a selection of just a few currently lining our trophy cabinet.

Best Online Flight Comparison Site in UK 2018 Netflights

Gold Trusted Service Award 2017, 2018, 2019 Travelbag

Best Agent Friendly Operator 2016 Travel 2

Suppliers Sales Team of the Year 2018 Gold Medal + Travel 2

Best for Holidays 2018 Travel Republic

Independent Long Haul Tour Operator of the Year 2018 Travel 2 Consolidator of the Year 2018 Travel 2 Best Consolidator 2016, 2017 Travel 2 Best Mainstream Long Haul Tour Operator 2016 Travel 2

Best Long Haul Operator 2017, 2018, 2019 Gold Medal Best Consolidator 2017, 2018, 2019 Gold Medal Best Trade Friendly Brand 2017 Gold Medal

Best Large Company To Australasia 2018 Winner Travelbag Best Large Company To Southeast Asia 2018 Winner Travelbag

Best Worldwide Tour Operator 2016, 2017, 2018 Gold Medal + Travel 2

Star Agent Friendly Operator 2018 Gold Medal + Travel 2 Star Long Haul Operator 2018 Travel 2

Commended 2018 Travel 2 Tour Operator: Australasia & the Far East 2017 Travel 2



size matters


Scale is important; however scale and variety are stronger. dnata is able to offer a sizeable footprint with an existing set of partners that we are looking to grow even further.

In today’s data-driven world, an always-on digital presence is a key driver for any successful travel business. Digital touchpoints are all significant, come in a number of formats from an inspiration and research mindset to signed-up and opted-in for communication. The dnata Digital Footprint covers access to high levels of site visitors, ranging from those in a research mindset to those in a targeted, switched- on email database and an engaged social following.

The dnata Footprint


Airline partners

2,000 5,000

Tourism partners

The dnata Digital Footprint

Hotel partners

50,000 1m

Travel agents served

1M Total monthly site traffic

2.8M Email database

3.2M Video views last 12 months

25k Twitter audience

10k Instagram audience

400k Facebook followers

Passengers served



Google reports the average traveller’s journey can have over 400 touchpoints. As a result, a combination of offline and online touchpoints are needed to truly engage with each and every prospect, across both active and passive mindsets. Research also shows there is still no stronger way to build long-term brand growth than with traditional media formats. dnata campaigns follow a multi-touchpoint planning approach, allowing partners to inspire people through awareness channels such as TV, Radio, Out of Home and to inform customers though printed channels. traditional media gives reach to our core audience

Adapting to changing behaviour... targeting the consumer not just by who they are, but by what they think.

The dnata Media Footprint

N e w s

3.5m TV reach

2m Radio reach

1m OOH reach

14.5m Newspaper reach

4m Magazine reach



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