The Benefits Revolution
WHICH PERKS DO EMPLOYEES DESIRE MOST?
most successful benefits packages, you notice some trends.
Another burgeoning trend in the benefits revolution is an increased focus on employees’ families. Google is famous for their sleep pods, gourmet cooking, and access to fitness clubs. However, you might not know that if an employee passes away, their stock vests immediately and their spouse gets half the Googler’s salary for the next 10 years, as well as an additional $1,000 per month for each child. One employee reported that when he told his wife this, she cried. Campbell Soup Company offers on-site daycare and a full kindergarten program.Walt Disney Company offers free admission for their employees’ families, and Facebook dishes out a $4,000 bonus to employees with newborns. The overall trend is this: If you want to attract the best employees, offer incentives that touch their hearts, not blow their minds. Invest in health care, family support, and personal authenticity are going to be more important than getting it perfect right out of the gate. Don’t be afraid to experiment. It shows that your brand is “real” enough for the platform, and, as mentioned, it all disappears in 24 hours anyway. Because Snapchat can be used privately, you can also offer private deals or discounts. Additionally, you can reach out to individuals and build one-on-one relationships.You can also just goof around — or have an influencer goof around for you, letting them hijack your account for a few hours to have some fun.This approach has proved effective for brands like Adidas and Audi. Snapchat requires commitment. Since content disappears so quickly, it’s important to update Snapchat more often than other social media. The flip side is that you’ll see quick results from your marketing, and the standards of quality are considerably lower, because nobody expects you to churn out perfect content six times a day. Keep it real, and watch Snapchat work for you. development for your employees before you offer them break room snacks.
Startup companies are leading the benefits revolution in America. Netflix gives their employees a year of paid maternity leave. Google offers bottomless gourmet food and allows pets. And Airbnb gives employees $2,000 a year for travel. Those perks really jump off the page, don’t they? Well, they’re designed to. Major companies need to add a little sparkle to their benefits to attract the best talent. But which perks does the average employee desire most? When you study the
In a 2016 study, employee review platform Glassdoor found the most desired benefits are: 1. Health care insurance (including dental) 2. Vacation/paid time off 3. Performance bonuses 4. Paid sick days 5. 401(k), retirement plans, and/or pensions It comes as no surprise to see health care at the top. It’s a basic human need. After that, one of the biggest draws seems to be how easy the company makes it to not come to work.Take Lendio, a business funding corporation that was named by Forbes as the best place to work in Utah. They offer their employees unlimited PTO. No wonder they got the top slot. Writing for Quartz, social media expert Ian Kar highlights the benefits of Snapchat: the focus on content creation, a company dedicated to security, and a general air of authenticity.This makes Snapchat an ideal marketing platform for companies that value real relationships with their clients.“The result is content that seems more genuine than what you can find anywhere else,” Kar writes.“And if your content fails to meet even that bar, Snapchat’s designed so that your shame isn’t permanent.”What’s not to like about that? Snapchat can be a great way to cover a live event or product launch, or to give away temporary discounts and promo codes. If you’ve ever wanted to simulate the nail-biting, breath-holding suspense of a live unveiling event, Snapchat is the platform for you. But don’t think that you need a perfectly curated Snapchat account; quantity and
Show Clients the Real You Snapchat Marketing 101
Marketers haven’t jumped on Snapchat like other social media. Snapchat users send pictures, videos, and messages that quickly expire, usually in a matter of seconds.They can also create and follow public accounts, whose posts stay active for 24 hours in feeds called “Stories.” But impermanence makes advertisers leery. Why work on something that’s going to be completely unavailable in a few hours, if not sooner?
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