Maximizing New Media STRENGTHENYOUR LINKEDIN PROFILE TOWIN NEW BUSINESS
inside the platform’s search engine.To discover the best hashtags for your content, think of words or phrases that your clients would search in Google to get more information about your topics. One of the most useful additions to LinkedIn is the creation of enhanced reader analytics.With these reports, you can see exactly who has liked and commented on your posts, what company they work for, their job title, where they live, and exactly how they found your post.To use the feature, tap “Me” and you will find real-time information on the posts you’ve shared and the articles you have written. In today’s business world, it’s important to have a strong online presence. With these tips, you can begin to strengthen your LinkedIn profile, and in turn, win new business.
LinkedIn has over 467 million members, and seemingly infinite ways to connect. But if your profile isn’t strong or engaging, you’re missing out on many opportunities to be seen and heard. Just like any social network, the goal of LinkedIn is to connect like-minded individuals. In a professional space, the ability to network with people in your industry from the comfort of your own desk is invaluable to your potential reach. Last year, LinkedIn revealed new enhancements to their publishing platform that can help ensure your work gets you noticed by the right audience. One of these new enhancements was the addition of images. Everyone knows that an image is worth a thousand words, and LinkedIn revealed that articles including images generate 94 percent more total views. Given this, LinkedIn made it easier than ever to enhance publisher posts.All you have to do is click on the “Add Multimedia” icon and you can drag and drop images, videos, add links, and embed content inside your blog posts. Another new addition to LinkedIn is the use of hashtags. Hashtags are often misused and misunderstood, but when used correctly, they can help people discover your content. LinkedIn’s new enhancements make it necessary to get these right if you want the right people to view your content. LinkedIn has made it clear that posts including hashtags are easier to access and index
book review
AN EXERCISE IN REACHING NEW HEIGHTS OF PRODUCTIVITY ‘THE PRODUCTIVITY PROJECT’
Through these productivity experiments, there is one thing Bailey didn’t want to do: waste your time. Every chapter begins with a takeaway. Bailey tells you what you’ll get out of the chapter and how long the chapter will take to read. But Bailey challenges the reader, as well. Most chapters include a challenge for you to try. It’s all about relevancy to your life, personal and professional.At its core,“The Productivity Project” is a trove of ideas. When you want to master your productivity and live and work better, this book serves as a worthwhile starting point.
During that year, Bailey’s goal was to get more out of life by being more productive and working smarter, not harder.“The Productivity Project” takes that idea to the extreme. Much of the book recounts Bailey’s productivity experiments and what he learned along the way. Plus, he gives the reader tools and insights so they, too, can apply what he learned. One by one, Bailey works his way through a number of tasks to understand productivity and ultimately master it. He prepared by reading about the successes and failures of others with similar goals. He experimented with meditation, a modified sleep schedule, an altered diet, and even strategized his coffee consumption, among many other modifications — all with the goal of living and working better.
We all strive to be more productive.We are surrounded by advice, apps, and devices purported to boost our productivity, yet we don’t seem to be any better off.This challenge to achieve greater productivity is explored in “The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy” by Chris Bailey.The author has a passion for productivity that most of us only dream of; he spent a full year attempting to be more productive.
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