Reib Law May 2019

REIB LAW

SHATTERPROOF NEWSLETTER

MAY 2019

WWW.REIBLAW.COM | 940.591.0600

business owners quarterly and discuss challenges and suggestions for moving our businesses forward. Knowledge is a crucial tool for success, and it’s something you have to constantly seek out as a business owner. 4. POWER OF COACHING I’ve had a business coach since 2012 who works with me to achieve my goals. Perhaps most importantly, they hold me accountable. It started when I was creating our Access Plan. I needed someone to turn to, and after trying a few avenues, I reached out to a friend who referred me to his coach. Working with a coach gave me a map to achieve what I was setting out to do. He helped us build many of the systems we have in place today. A “solo-preneur” can achieve a lot, but it’s really tough unless you have other people helping you. 5. POWER OF EXECUTION The main problem most business owners face is a failure to implement. We know what needs to get done, but we just don’t do it, usually because there are so many other little tasks that need to get done. The antidote is to take massive action . That’s my mantra this year. It’s also the opposite of what we’re generally taught to do. We’re often taught to take small steps to achieve a big goal. You can do that, but the going will be slow. Since it’s easy to get distracted and overwhelmed, narrow your focus. Pick three goals to focus on, and take massive action to reach them. Every night, I write down my three goals and plug them into my tasks for the following day. For example, I was having trouble getting some of the audio recordings done for our podcast. I needed space at home to work on them. So, I set that as a goal. In January, I called a contractor and had them start the following week. They quickly converted our bathroom into a studio office. This is something I’d talked about doing forever, and until I made it a priority and took massive action, it didn’t happen. Now, I have a comfortable space at home — essentially a replica of my office — where I can focus and work. I hope you find these superpowers helpful; they’ve been crucial in my journey as a business owner. Let me know what you think, and until next time, –Scott

5 SUPERPOWERS FOR BUSINESS SUCCESS

While building my business, I noticed five powerful factors have been key to getting Reib Law where it is today. I like to think of them as the superpowers that have allowed us to achieve some level of sustainable success. Implementing and utilizing each power has been crucial for overcoming challenges and continuing to move our business forward, so I want to share them with you. 1. POWER OF SYSTEMS Having systems in place allowed me to recover from a huge setback in 2014. I lost my entire staff, and the company whittled down to just me. Four years later, we doubled our revenue, and this was only possible because of our systems. From logging calls to software and communication with our Access clients, everything either has a system in place or has one getting established. If a challenge comes up, we create a system to manage it. They’re a series of parts that work together to solve a problem. 2. POWER OF STRUCTURE Having the right legal structure in place has allowed my business to survive. In writing, we have the right business entity with all of our preferred providers and what they’re supposed to do, which has been essential for protecting us and creating a secure foundation from which we operate. 3. POWER OF KNOWLEDGE Every month, I read at least two books related to business. I listen to podcasts daily, and I attend conferences quarterly. Why? Learning from others is essential for my growth and my business’s growth. No one can develop if they remain stationary. I also joined a mastermind group to get together with other

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MONDAY–THURSDAY

ARE 4-DAY WORKWEEKS THE SECRET TO PRODUCTIVITY?

a problem in the United States, providing employees with a better work-life balance may be the secret to a happier, more productive workplace. After the successful trial, Perpetual Guardian opted to stick with the four-day workweek permanently. They provide several tips for implementing a four-day workweek at your company.

Could you get more done with one less day in the week?

Of course not! Most of us need more time in the week, not less. At least, that’s the assumption. But a New Zealand company recently proved that when it comes to company productivity, less may mean more. In March of 2018, Perpetual Guardian, a finance management company in New Zealand, began testing a four-day workweek for its 240 employees. Researchers from the University of Auckland and Auckland University of Technology studied the firm before, during, and after the trial. Perpetual Guardian isn’t the first company to test-drive a four-day workweek, but during the trial period, they did something unusual: They didn’t reduce employees’ salaries. Paying employees for five days of work while only requiring four days sounds like a surefire way to bankrupt a company, but researchers found the change had the opposite effect. By trimming the hours down and maintaining pay, Perpetual Guardian saw a 20 percent increase in productivity. The shorter workweek motivated employees to get their work done quicker by cutting down meeting times, becoming more self-motivated, and telling their colleagues when they were being distracting. After the trial, employees at Perpetual Guardian also reported feeling 7 percent less stressed and reported a 24 percent improvement in work-life balance. Considering the fact that burnout, and the sick days that come with it, is such JUST LIKE MAGIC Do any of you struggle to pass off tasks you know you can do yourself? Last month, I spent several hours building a landing page for my podcast previews. It was a pretty decent page, but when I reflected on the time I spent making it, I was hard-pressed to justify it. Was this the best use of my time? Probably not. I enjoyed doing it, but there were bigger projects I should have been focusing on. Delegation is something I still struggle with. As a business leader, I feel excited about so many ideas that I know can improve efficiency, and I also often feel like I can get things done quicker myself. During my conference in San Diego in March, I learned about a new tool that promises to solve some of these challenges. It's called Magic, and it’s an on-demand, personal-assistant service that takes care of small tasks to make the lives of business owners, and anyone for that matter, easier. Magic isn’t AI. It uses text messaging and email to help you contact trained personal assistants, and then it manages the fulfillment of your requests. The service is available 24 hours a day, 365 days a year. You pay by the minute for the service,

assure them there will be no drop in service. Ensure the new employment structure doesn’t cut across legal requirements. Be clear that the aim of the initiative is to benefit the company as well as the employees. Recognize that flexible working initiatives aren’t magic bullets.

Do your own web and local research. Speak to your staff and be clear about your objectives. Ensure policy is well- supported and resourced. Create a policy that can flex depending on workloads, projects, or customer requirements. Let your customers know what’s going on and

If you’re interested in learning more about Perpetual Guardian’s four-day workweek, check out the white paper written by The University of Auckland researchers at 4DayWeek.co.nz/four-day-week-trial.

THE ON-DEMAND PERSONAL ASSISTANT

and when you text Magic to complete a task, like scheduling a doctor’s appointment, it takes care of it for you.

So, I put Magic to the test. I’ve been wanting to do more meal preps so I eat better and don’t go out to lunch as often. I gave Magic my macronutrient levels, and they gave me a spreadsheet with lists of meals. They made it simple to get this done, and the turnaround was fast. Later, in a meeting with my marketing manager, I realized we need more information about our marketing efforts. He’s been tracking these monthly, but I wanted more detail without the task eating up his time. So I suggested we let Magic take care of it. We now simply download the raw data and send it off to Magic. They process it and have a spreadsheet to us for our Friday meetings, so we can use it to make decisions for the coming week. I don’t know if Magic will solve all my delegation challenges, but it is a promising solution to small but important issues that can easily get put on the back burner.

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TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH AMERICA'S LEGAL COACH! CALL RIGHT NOW TO RESERVE YOUR SPOT AT (940) 220-9187

Common mistakes to avoid when starting a business.

• Do you own a small business but reached a plateau in sales?

• The key to take control over aspects of your business, so you can show up powerfully and offer your gift to the world with clarity and confidence.

• Are you thinking about starting your own business with no idea where to start?

The best self-care practices to support you in your business and your family life.

• Are you a successful business owner ready to discover your full potential and growth?

• How to take control of your business by guiding, inspiring, and propelling you to obtain the impact and success you really want.

In all instances, ask yourself — are you ready to take your business to the next level?

Business coach and creative business lawyer Scott Reib exclusively invites you to join this mini-mastermind as he presents the key approach to take your business to the next level.

Did we mention your meal is on us? Reserve your spot today. Call (940) 220-9187!

The first six applicants will receive entry into this two-hour luncheon workshop completely free of charge. Apply today to have the entry fee waived! Seating is limited, and the workshop will open to the public at the end of the month. Take advantage of this VIP invitation and call (940) 220-9187.

IN THIS MINI-MASTERMIND, YOU WILL DISCOVER:

• The four cornerstones of proper business building — legal, insurance, finance, and tax — the LIFT foundation.

• 1/2 pound raw shrimp, peeled and deveined • 1/2 pound cooked sausage, cut into 1-inch pieces • 2 zucchini, cut into 1/2-inch cubes • 2 tablespoons extra-virgin olive oil • Wooden skewers, soaked in water for 30 minutes SHRIMP SAUSAGE SKEWERS INGREDIENTS

Inspired by PaleoLeap.com

Creole Seasoning Ingredients • 2 tablespoons paprika • 1/2 tablespoon garlic powder • 1/2 tablespoon onion powder • 1/2 tablespoon cayenne or chili powder • 1/4 tablespoon dried oregano • 1/4 tablespoon dried thyme

'5 PROVEN STRATEGIES TO SHATTERPROOF YOUR BUSINESS' Fact: 1 in 3 businesses have been hit with a lawsuit or threatened with a lawsuit over the past three years. This book lays out five proven strategies that, when implemented properly, will absolutely protect you and your hard-earned assets from any possible legal action. Visit Scottreib.com/books to order your copy today!

DIRECTIONS

1. Heat your grill to medium-high. 2. In a bowl, combine all ingredients for creole seasoning. 3. In a large bowl, combine the shrimp, zucchini pieces, and sausage pieces, and cover them with the olive oil. 4. Add creole seasoning and mix well until all ingredients are covered. 5. Load up skewers with alternating pieces of shrimp, sausage, and zucchini until they’re full. 6. Grill skewers until shrimp are well-cooked (6–8 minutes).

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REIB LAW

WWW.REIBLAW.COM | 940.591.0600

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5 Superpowers for Business Success INSIDE THIS ISSUE 1 2 2 3 3 4 Personal Assistant on Demand Join our Mastermind Boot Camp Shrimp Sausage Skewers

Is Your Company Ready for the 4-Day Workweek?

How Being Open to Growth Leads to Success

THE POWER OF ‘MINDSET’ HOW BEING OPEN TO GROWTH LEADS TO SUCCESS

If you’ve ever said “I’m just not good at math” or “I’m not a natural leader,” you’ve fallen into the fixed mindset trap. If you believe there’s nothing you can do to change your circumstances, you’ll never strive to improve them. The same is true of positive fixed opinions of yourself. Dr. Dweck points out that those who believe themselves to be “a great boss” or “an amazing athlete” are also doing themselves a disservice. Once you think your skills are tied to who you are as a person, you’ll avoid challenging them for fear they might be found wanting. This leads your talents to atrophy as you seek detours rather than facing challenges head-on. Dr. Dweck argues that, instead of falling victim to the pessimism and self-delusion that defines fixed mindset thinking, we need to recognize that the path to success lies in open-minded perseverance. “A person’s true potential is unknown (and unknowable),” she says. “It’s impossible to foresee what can be accomplished with years of passion, toil, and training.” Not only does “Mindset” drive this point home with well-documented experiments and studies, but it also provides a workshop to help people break free of their fixed mindset and find success.

For decades, Dr. Carol S. Dweck studied the phenomena of success. How is it that some people are able to grow their business, stay fit, or achieve their personal goals while others in similar situations stall out? “Mindset” is Dr. Dweck’s answer to this question. Subtitled “The New Psychology of Success,” this book chronicles the Stanford psychologist’s findings, which suggest an inseparable link between belief and achievement.

According to Dr. Dweck, people tend to think about the challenges in front of them in one of two ways. They either have a “fixed” mindset — believing that their talents and abilities are static, intrinsic properties of who they are — or a “growth” mindset — believing they can improve every aspect of themselves with practice and perseverance. Those who approach life's hurdles as an opportunity for growth are the ones who find long-term success.

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