WW | College of Business Annual Report ('25)

THE EMPLOYABILITY SKILLS GAP IN STEM GRADUATES: PERCEPTION VS. REALITY Researchers: Dr. Laura Zizka and Dr. Doreen McGunagle Research Focus: Investigates the disconnect between STEM graduate job readiness and industry expectations Industry Relevance: s Identifies key skills employers seek in STEM graduates s Highlights misalignment in perceived job readiness between graduates and employers s Strengthens collaboration between universities and industry partners PESTLE ANALYSIS OF A SEAPLANE TRANSPORT NETWORK IN GREECE Researchers: Dr. Dimitrios Siskos, Dr. Alexander Maravas and Dr. Ronald Mau Research Focus: Assesses strategic and regulatory barriers to developing a seaplane transportation network in Greece Industry Relevance: s Offers PESTLE framework for emerging transport modes s Identifies barriers such as policy, funding and environmental challenges s Explores technological and environmental factors of deployment MANUFACTURING IN SPACE: AN OPERATIONS MANAGEMENT NIGHTMARE Researcher: Dr. Robert Walton Research Focus: Applies terrestrial operations management principles to lunar and space-based manufacturing Industry Relevance: s Focuses on in-situ resource utilization for lunar operations s Examines automation and system reliability in harsh environments s Addresses extreme conditions such as microgravity and radiation

THE USE OF GENERATIVE AI IN RESEARCH: A PRODUCTION MANAGEMENT CASE STUDY FROM THE AVIATION INDUSTRY Researchers: Dr. Robert Walton and Dr. Daryl Watkins Research Focus: Evaluates the role of generative AI in identifying research gaps in Additive Manufacturing (AM) for aviation Industry Relevance: s Uses ChatGPT-4, NVivo and Semantic Scholar for AI-driven analysis s Evaluates using GAI with Semantic Scholar and NVivo for thematic analysis s Discusses challenges in source attribution and AI errors EMERGING RESEARCH ON AIRLINE ANCILLARIES: A REVIEW OF OFFER MANAGEMENT AND DYNAMIC PRICING LITERATURE Researcher: Dr. Stacey Mumbower Research Focus: Analyzes trends in dynamic pricing and offers personalization within the airline industry Industry Relevance: s Analyzes the shift toward real-time, personalized airline offers s Highlights the role of New Distribution Capability (NDC) s Reviews latest literature on airline offer management and dynamic ancillary pricing

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