Welcome Home

CUSTOM CONCIERGE SERVICE W ELCOME HOME

JULY 19, 2022

P: +1.213.268.0454 E: AGNESP@ME.COM

AGNES PIERSCIENIAK ©2022

INTRODUCTION

“I’VE LEARNED THAT PEOPLE WILL FORGET WHAT YOU SAID , PEOPLE WILL FORGET WHAT YOU DID, BUT PEOPLE WILL NEVER FORGET HOW YOU MADE THEM FEEL . MAYA ANGELOU

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AGNES PIERSCIENIAK ©2022

WELCOME HOME

ON MARCH 28, 2022 I RECEIVED THE KEYS TO MY NEW HOME. THE EXPERIENCE WAS COMPLETELY UNDERWHELMING. WE WALKED INTO AN EMPTY HOUSE AND WERE GIVEN AN EMPTY BAG WITH KEYS.

* Our Sales team worked hard to get us to this moment. They were busy. They had a lot of clients and multiple closings. They had other responsibilities. Time was limited. They needed help.

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AGNES PIERSCIENIAK ©2022

WELCOME HOME

THE M ISSING PIECE

WHAT HAPPENS AFTER WE RECEIVE THE KEYS?

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AGNES PIERSCIENIAK ©2022

ABOUT

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WELCOME HOME: A CUSTOM CONCIERGE SERVICE THAT CREATES A LASTING IMPRESSION AND WINS CUSTOMERS FOR LIFE. THE OPPORTUNITY (01)

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AGNES PIERSCIENIAK ©2022

WELCOME HOME

I spent 15+ years designing branding and collateral systems for new residential communities. From Manila to Huntington Beach, I worked with elite developers to create concepts and stories to sell spaces. Everyone focused on the Before. WE NEED TO FOCUS ON THE AFTER. In 2022, successful companies extend into the After. After the contract is signed. After we get the keys. We focus on the After to build value through emotional "compound interest."

Events. Touch points. Relationships. We continue building together. Connect neighbors and neighborhoods.

Create memories. Focus on emotions.

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AGNES PIERSCIENIAK ©2022

WELCOME HOME

There were a lot of milestones. New home walk through. Check off lists. A folder with important phone numbers. All Pragmatic. None Emotional. How can we transform the day into a positive memory? How can we design systems to help the developer provide a special experience? How can we help the buying and selling agents with a custom concierge service? How can we go beyond tradition and beyond the expected?

WE CURATE EXPERIENCES THAT CUSTOMERS CHERISH AND REMEMBER

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WELCOME HOME

CONCEPT

WE CREATE MEMORIES. WE DESIGN BRANDED EXPERIENCES THAT CELEBRATE THESE PIVOTAL MOMENTS IN OUR LIVES. Imagine instead of walking away with a paper bag, customers receive a unique gift basket procured from the local farmer's market. They are gifted a certificate for a meal at a local restaurant for the first night when they can't find their kitchen utensils. There is a private web page with links to local hot spots. A welcome note is included that says "Welcome Home, Agnes." When the development is completed, we plan a block party to celebrate the occasion.

For a small investment, we increase brand equity and customer satisfaction. We gain customers for life.

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AGNES PIERSCIENIAK ©2022

ABOUT

Image Credit

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FOR LOCALS BY LOCALS

WE ARE A HOSPITALITY CONCIERGE SERVICE OFFERED IN PARTNERSHIP WITH REALTORS AND BROKERAGE FIRMS. WE HELP YOU OFFER UNIQUE AND PERSONALIZED TOUCH POINTS FOR NEW AND RETURNING CLIENTS TO STRENGTHEN YOUR CLIENT RELATIONSHIPS.

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D ESIGN CURATE IMPLEMENT WELCOME HOME WE ARE LOCAL EXPERTS. WE HELP YOU PROVIDE AN EXTRA LEVEL OF SERVICE AND HOSPITALITY. SOMETHING SPECIAL, FUN, AND UNIQUE. WE WORK WITH YOU TO DESIGN "THE EXTRAS" THAT BUILD WORD OF MOUTH REFERRALS AND CUSTOMER LOYALTY.

AGNES PIERSCIENIAK ©2022

CONCEPT

A LITTLE MORE THAN CUSTOMERS WOULD EXPECT. THE EXTRA EXPERIENCE THAT PEOPLE ARE GOING TO TALK ABOUT, SHARE AND WANT MORE OF. THE FUN. THE MEMORABLE. THE RELEVANT

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WELCOME HOME

CONCEPT

M ARK THE OCCASION WITH A RITUAL BUILD VALUE WITH THE UNIQUE HONOR THE PERSONAL WITH ATTENTION AND CONNECTION TO PLACE

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PERSONAL LOCAL HELPFUL CONNECTED OFFERINGS: A MEMORY ALBUM OF THE SPECIAL EVENT. A WELCOME LETTER. OFFERINGS: INFO GUIDE TO LOCAL BUSINESSES, WINERIES AND SPAS. OFFERINGS: A POP UP FOOD TRUCK TO WELCOME NEIGHBORS. FAMILY ARTS DAY.

CONCEPT

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OFFERINGS: A FARMER'S MARKET GROCERY BASKET. GIFT CERTIFICATE TO NEIGHBORHOOD RESTAURANT.

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WELCOME HOME

CONCEPT

P ERSONAL

KEEPSAKES AND RITUALS We focus on intentionally capturing the occasion, creating memories through rituals. We celebrate the day with a photoshoot and document the memories in a keepsake album. A welcome letter is a simple and meaningful gesture.

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AGNES PIERSCIENIAK ©2022

WELCOME HOME

STRATEGY

H ELPFUL HOW CAN WE HELP? Can we incorporate an experience

touch point where we help with a new home moment? Maybe an essential bag of groceries from a local store? Maybe a fresh houseplant? Small gestures reap expansive rewards.

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WELCOME HOME

STRATEGY

L OCAL

PLACE SPECIFIC Often, the destination is a brand new place. How can we share resources and connect the community with local businesses? A custom website or booklet with local activities would make a great start.

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HAUS STUDIOS ©2022 AGNES PIERSCIENIAK ©2022

WELCOME HOME

C ONNECTED EXPERIENCES MATTER

STRATEGY

Planning a community event is a great way to forge relationships. An ice cream social or food truck visit can allow a casual mix and mingle for new residents.

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AGNES PIERSCIENIAK ©2022

WELCOME HOME OUR SERVICES

LET'S FOCUS ON DESIGNING A UNIQUE AND MEMORABLE AFTER

WE WOULD LIKE THE OPPORTUNITY TO DISCUSS THIS WITH YOU FURTHER.

CONTENT CREATION NEWSLETTER

GIFTING LOCAL GUIDES

CUSTOM PRODUCTS

EVENT PLANNING

AGNES PIERSCIENIAK ©2022

WELCOME HOME

WELCOME HOME LOCAL GUIDE

• PRINTED OR DIGITAL • SHARED INFORMATION • CUSTOM DESIGN

This package is for every new client. We'll work with you to identify your client's location, best local spots, and hidden gems. We'll create a custom brochure, pamphlet or digital brochure that serves as a local guide.

STARTER

• PRODUCT OPTIONS AND DELIVERY

This package is a customizable service where we work with you to identify your client's unique personality and interests and then serve as creative curators for closing and/or ongoing gifts. We partner with local vendors to deliver gifts with personalized notes.

WELCOME GIFT

PRO

• ONGOING CONTENT • UNIQUE AND ENGAGING DESIGN

This package is for ongoing relationship building. We are content providers. We can design custom newsletters or work with design guidelines and deliver creative content. Monthly. Biweekly. Give recent clients engaging and elevated information.

EVENT NEWSLETTER

PREMIUM

DIGITAL CLUB HOUSE

An online clubhouse can be a private place for sharing resources. This membership can include all new clients. We streamline information and work with writers/storytellers for the best guides for locals.

The gift matters. The story matters. We work with local makers, artists, restaurants to provide unique offerings. Gifts can be custom designs and products.

CUSTOM PRODUCTS

CURATED PACKAGES

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AGNES PIERSCIENIAK ©2022

OUR PROCESS

• BRAND QUESTIONNAIRE • TARGET MARKET ANALYSIS • MOOD BOARD

The first step is to get to know you and your market. We want to understand your goals, target audience, and what makes you unique.

DISCOVERY

• PROJECT PROPOSAL • PROJECT TIMELINE • PROJECT BUDGET

Once we have a good understanding of your needs, we move on to the next phase: planning. In this phase, we develop a strategy that will guide the direction of your project. We also create a detailed timeline and budget so that there are no surprises down the road. Next, it’s time for design! This is where our team of talented designers comes in. We will create custom offerings that reflect the needs outlined. We will design a series of unique service directions for you to consider, then work with you to refine the one that is ultimately selected. Our Custom Concierge Services are tailored to the specific needs of each city and community. We start progress designs, comps and research. We handle all the logistics details for gifting, resources and collaborations. We work with local experts and businesses to deliver unique solutions that are curated and place specific.

PLANNING

• DESIGN CONCEPTS • STRATEGY • COLLABORATE

DESIGN

• FINALIZE OFFERINGS • PREPARE FOR LAUNCH

DEVELOPMENT

Finally, it’s time for launch! We will work with you to schedule a time that works best for you. We roll out the plan for every new community.

• DELIVER SERVICE • MULTI CHANNEL • PROMOTION AND MARKETING

LAUNCH

WELCOME HOME PROCESS

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AGNES PIERSCIENIAK ©2022

CONTACT

ABOUT

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www.agnesp.com agnesp@me.com

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+1.213.268.0454

OUR COLLECTIVE EXPERTISE

Welcome Home is a collective. We assemble a custom team to create the best possible experience for our clients. One team. Multiple industries. We partner with top designers and real estate masterminds. We collaborate with local experts, artisan makers, and dedicated event planners to deliver world class results. We engage with a curated selection of chefs, caterers, photographers and floral designers. We offer branding, design, marketing and event planning services to the hospitality and real estate industries. We create remarkable experiences that engage and inspire.

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AGNES PIERSCIENIAK ©2022

OUR TEAM

THE WELCOME

HOME TEAM AGNES PIERSCIENIAK FOUNDER + CREATIVE DIRECTOR

AGNES PIERSCIENIAK: FOUNDER AND CREATIVE DIRECTOR

CESSNA BARRETT: LOCAL EXPERT AND REAL ESTATE BROKER

Cessna Barrett is as decidedly different as her name. A Napa Valley native from a family with a passion for wine making and publishing magazines, Cessna understands Napa Valley real estate and the intricacies involved. Cessna specializes in helping families discover their Napa Valley forever home and establishing their roots. Today Cessna is raising her three young children in Yountville where you will find them exploring the valley with all of the outdoor activities that define Napa family living.

CESSNA BARRETT LOCAL NAPA EXPERT + REAL ESTATE BROKER

" I launch holistic brands that are unique, alluring and immersive." With an MFA in Design from the Rhode Island School of Design and a Bachelor of Architecture from the University of Southern California, Agnes works at the intersection of stories, spaces and places. Agnes brings 15+ years of experience leading branding and strategy for luxury developments around the world. She has worked for #1 Architecture firm in the world, Gensler, and other renown firms including Callison/RTKL and Rios Clementi Hale Studios. Agnes was born in Poland, grew up in San Francisco, spent 20 years in Los Angeles, and has recently moved to Napa. Global travel to over 25 diverse countries has fueled her expertise in unique hospitality markets. People and Places inspire her to learn more, see more and create experiences that matter.

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PROJECTS

MAVEN, MANILA BRAND DEVELOPMENT MAVEN LAUNCH, MANILA EVENT PLANNING

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COMMONHOUSES, VENICE BEACH CONCIERGE SERVICE + BRANDING

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MAISONETTE BRAND POSITIONING BLIK, LOS ANGELES EVENT PLANNING

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C LIENTS

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We have designed and hosted over 200 events for global firms. Clients include:

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